Queens School of Business
Queens University boosts leads for EMBA and Executive Education programs with InMails and Sponsored Content.
Why Canadian higher education marketers love LinkedIn
A one-of-a-kind audience
Reach more than 15 million members in Canada. Drive leads that are more likely to convert to enrolment.
Professional mindset
Context is key. Boost your reputation by sharing student success content with the academic community on LinkedIn.
Quality, first-party data
With first-party member data, education marketers can target the right people more effectively than ever before.
How to craft your advocacy campaign on LinkedIn
Define your goals
Document what you hope to achieve. Is it higher quality leads? Thought leadership?
Target audiences that matter
Accurately target your campaigns by demographic, interest, or persona.
Engage them with content
Take advantage of a mix of organic and paid advertising opportunities.
Measure and optimize
LinkedIn gives clear visibility into the impact of your programs at every stage of the program.
Higher education marketing success stories
Resources for higher education marketers
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The Executive Playbook for University Leaders
Eleven indispensible tips to help your university's leaders elevate their social presence on LinkedIn.
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Research: Connecting With Today’s Prospective Students
LinkedIn research reveals why content marketing is critical for making prospects’ short list of schools.
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The Sophisticated Marketer's Guide to Content Marketing
10 tips for building your school’s brand with a solid content marketing strategy on LinkedIn.
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Research: Boost Exec Ed Enrolment in Canada
Understand how prospects and team supervisors learn about Exec Ed programs and important factors that lead to choosing a course.
