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Advertising

Advertise on LinkedIn

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  • Get Started with LinkedIn Ads.
Product Updates

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed

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    Engage your prospects where professional conversations happen

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    Engage prospects with ads automatically personalized to them

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    Self-service ad formats to create campaigns in minutes

See all Ad formats

Features

  • Boosting

    An easy way to reach new audiences by amplifying your best content

  • Targeting

    Reach the people who matter most to your business

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads

  • Insight Tag

    Track conversions and optimize your campaigns automatically

  • Reporting and Analytics

    Measure the ROI of your LinkedIn ads

  • LinkedIn Audience Network

    Reach millions of professionals on our network of publishers

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    Reach buyers with the power to act

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    Streamlined campaign creation based on your goals

  • Lead Generation

    Qualified leads come from a quality audience

  • Agencies

    Discover how LinkedIn and ad agencies work together

  • Partners

    Find trusted solutions to help you market your business on LinkedIn

  • Small Business Advertising

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LinkedIn Insight Tag

Install your tag

Power up your LinkedIn marketing

A simple code snippet added to your website can help you optimize your campaigns, retarget your website visitors, and learn more about your audiences.

Track conversions and optimize your campaigns automatically


Running campaigns to drive conversions? With our Insight Tag, you can track website conversions tied to all your LinkedIn ads, then let LinkedIn automatically optimize your campaigns for even more conversions. High-quality results - without lifting a finger!

Get more leads and conversions by retargeting your website visitors


A potential customer visits your site but leaves. What do you do? With the Insight Tag, you can re-engage visitors by retargeting them through LinkedIn ads. Now that’s a winning strategy!

Learn about who’s engaging with your brand with exclusive audience insights


Looking to customize your marketing? It starts with understanding who’s visiting your website. The Insight Tag unlocks powerful demographic insights about your website visitors, including their job titles, companies, industries, and more. Best part: it’s free.

Ready to get started with the LinkedIn Insight Tag?


In your Campaign Manager, navigate to Account Assets → Insight Tag.
You can install in one of two ways:

Manually install the tag


Do it yourself: It’s simple and easy. Paste the Insight Tag code from Campaign Manager in your website’s global footer. Adding the tag to the footer will let you track conversions or retarget on any page across your whole site.

Do it with your team: Not enough time? You also can also send instructions to a member of your team to install on your website.

Install the tag with a tag manager


Tag managers help you manage and edit all your tags without editing code. LinkedIn Insight Tag can be installed with many tag managers, including Google, Tealium and Adobe.

How do I know my tag is working?

You can check the status in Campaign Manager by navigating to Account Assets → Insight Tag. Once the Insight Tag is installed on your website and a LinkedIn member visits, your domain will show up as “active.”

Tag activation may take up to 24 hours, depending on your website traffic.
Need help? Check out our help center.

Install your LinkedIn Insight Tag today

Go to Campaign Manager

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