Ad formats

In the ever dynamic world of digital advertising, where privacy changes are reshaping the landscape, marketers have an incredible opportunity to reinvigorate their strategies as these shifts are stepping stones to a more engaging future.

“8 in 10 US internet users have taken an action to limit the information websites, search engines, or apps gather about them.”

Illustration of websites displayed on a desktop monitor screen.

eMarketer, Identity Resolution 2022⁸

Why marketers need to take proactive measures

Illustration of website highlight several sections within the page displayed on a desktop monitor screen.

Increased restrictions on conversion tracking challenges effective reporting and measurement

Diminishing third-party identifiers challenges precision targeting at scale

Ignoring privacy concerns risks losing customer trust

Learn more about LinkedIn’s privacy philosophy, how members can leverage privacy settings, and what regulations may apply to you based on where you’re advertising.

Best practices for the privacy-first era

We've laid out the best practices to unlock the full potential of your campaigns, delivering exceptional value while respecting user privacy.

Own your data game

Establish a robust first-party data strategy

Illustration of an individual sitting down and using their laptop with websites on the side.

Boost with AI

Embrace machine learning and modeling

Illustration of an individual standing with a presentation on the side.

Measure like a pro

Construct a rock-solid measurement foundation

Illustration of an individual sitting down and using their laptop with several data visualizations on the side.

Test, Learn, Win

Discover what works best for your brand

Illustration of an individual standing with A/B test results on the side.

Level Up

Supercharge your efforts with a LinkedIn Marketing Partner

Illustration of two individuals climbing steps together with a trophy on the side.

A first-party data strategy is a must.

It’s your key to unlocking personalized experiences, laser-focused optimization, invaluable customer insights, and solid cross-platform measurement.

of marketers say they plan to use first-party data in preparation for diminishing third-party cookies¹

To reach customers in a privacy-first world, you need to augment.

Machine learning can help your data work smarter for you, leading to highly targeted and personalized campaigns for stronger results.

of marketers say they plan to use publishers first-party data to extend the reach of combined audiences²

Signal collection is a key building block to a solid measurement foundation.

Drive stronger optimization and ROI by securely sharing first-party signals.

Advertisers saw a 31% lift in attributed conversions and 20% lower cost-per-action after implementing Conversions API³

Building a brand doesn’t happen overnight.

Which is why it's critical to have insight into how you are progressing in capturing the mindshare of your target audience.

Customers saw between a 10-20% improvement in ROI when A/B testing revealed a conclusive winner⁴

item 1
Item 2
item 3
item 4

Resilient solutions for a changing digital landscape

We’re invested in helping you maximize your performance on LinkedIn while keeping privacy at the forefront. Explore the solutions that can help you thrive today, and tomorrow.

Audience Targeting

Reaching across the world’s largest professional network

Conversion Tracking

Measure and drive performance in an era with limited cookies

Lift Testing & Experimentation

Creating data-backed media strategies

Insights & Reporting

Connecting your marketing efforts to sales outcomes

Audience Targeting
Conversion Tracking
Lift Testing & Experimentation
Insights & Reporting

Audience Targeting

The ability to reach target audiences effectively, at scale, is a leading concern of marketers. But personalization and privacy do not need to conflict. With one billion members around the globe, LinkedIn offers marketers powerful targeting capabilities, fueled by first-party data and predictive AI to help marketers reach the right professional audiences.

Professional audiences who mean business

Seamlessly market the influences, decision makers, and champions who will influence the purchase of your product or service.

Learn more about LinkedIn audience targeting

Predictive Audiences

In a world where B2B buying is becoming increasingly complex, predictive audiences leverage LinkedIn's predictive AI and your data to create tailored, high-intent audiences.

Learn more about predictive audiences

Illustration of two individuals, one sitting down at their desk while the other is standing next to them, with a giant magnifying glass on the side.

During testing, customers saw a 21% CPL reduction in campaigns using predictive audiences and lead gen objectives⁶

Conversion Tracking

Conversion tracking lets you share your most important customer actions with LinkedIn to understand exactly how your ads helped drive these conversions, and train your ads to find more of those conversions in the most effective and efficient way.

Conversions API

Measure and drive performance across your customer journey with cookie-less server-to-server conversion tracking.

Get Started with Conversion API

Illustration of a computer monitor with a gauge chart on the screen and a bar graph on the side.

Insight Tag

Unlock a full suite of marketing and analytics features to drive further engagement through first-party cookies.

Get Started with LinkedIn’s Insight Tag

alt="Illustration of two individuals walking together with code on the side."

Advertisers saw a 31% lift in attributed conversions and 20% lower cost-per-action after implementing Conversions API³

Conversion Tracking helps achieve up to 20% higher conversion rates⁵

Lift Testing & Experimentation

Testing and experimention are the backbone of an effective marketing strategy and will be key to helping you adjust and optimize to maximize your performance opportunities.

Get Started with Testing on LinkedIn

Brand Lift Testing

Understand how your brand is perceived without any exposure to LinkedIn ads and monitor how effectively your ads impact your key brand metrics.

A/B Testing

Helps you identify which tactics drive stronger results so you can optimize on the fly.

Illustration of an individual standing in front of an A/B test.

When A/B Testing revealed a conclusive winner, customers saw a 10-20% improvement in ROI⁷

Insights & Reporting

Marketing executives are feeling the pressure to prove marketing impact on the bottom line. Connect your first-party data to understand the influence of marketing on outcomes and better understand your customers.

Revenue Attribution Report

Allows you leverage the power of your CRM to measure sales, revenue pipeline and return on ad spend through a cookieless solution.

Get Started with Revenue Attribution Report

alt="Illustration of an individual standing with a pen and pad with data visualization on the side."

Customer saw 2X larger average deal sizes from LinkedIn influenced ads, versus non-LinkedIn deals

Customer saw LinkedIn influenced opportunities were 39% more likely to close than non-LinkedIn influenced deals

Advanced Insights, powered by clean room technology

Uncover actionable insights across decentralized datasets to help understand the influence of LinkedIn marketing on business outcomes and supercharge your marketing strategy all while maintaining privacy and control over your first-party data.

alt="Illustration of a computer monitor with code, money, and companies on the side."

Alex Long

Digital Marketing
Plaid

"LinkedIn’s Advanced Insights is proving the ROI we are actually getting from our LinkedIn campaigns. Being able to connect the dots between marketing efforts with revenue and pipeline has been extremely powerful. We can see that our campaigns are having an impact and we should continue to invest."