Connected TV Ads

Reach professionals and other hard-to-reach B2B audiences through streaming content they love in an immersive large-screen environment.

Create CTV Ads

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What you can do with Connected TV Ads

Engage audiences that matter most

Leverage LinkedIn’s first-party data to reach your target audience with less wasted impressions.

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Reach professionals at scale across high-quality publishers and platforms

Streamline your buying and focus on reaching and engaging your audience in a captive setting across trusted publishers and platforms.

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Leverage video signals to drive full-funnel results

Understand how your ads are performing and who is engaging, then retarget your video viewers to drive measurable results at any stage in the funnel.

How to get started with Connected TV Ads

1. Create your campaign

Create a Connected TV Ads campaign to drive brand awareness with professional B2B audiences across a network of high-quality publishers in an immersive large-screen format.

Leveraging LinkedIn’s first-party professional data, reach your audience with efficiency and accuracy while they stream content they love.

Learn how to set up CTV Ads

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2. Uphold your brand safety standards

During campaign set up, you can exclude categories of publishers to make sure your message is customized for each campaign and in alignment with your brand safety standards. Categories are based on Interactive Advertising Bureau (IAB) definitions.

3. Prove your Connected TV Ads' ROI

Get detailed LinkedIn Connected TV Ads metrics like impressions, eCPMs, and view completion rates. Understand your audience and what they respond to with professional demographics.

Learn about reporting

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Work with partner solutions to create and measure your CTV campaigns

"Users exposed to our highest-level brand campaigns on LinkedIn have a significantly higher CTR and lead form completion rate when exposed to one of our solution campaigns within 7 days than cold audiences. We love running campaigns on LinkedIn because of the compounding effects of our efforts. Users exposed to our highest-level brand campaigns on LinkedIn have a significantly higher CTR and lead form completion rate when exposed to one of our solution campaigns within 7 days than
cold audiences."

Elena Salazar

Palo Alto Networks

Reach Buying Groups Right in Their Living Rooms

Learn about Big-Screen Storytelling with CTV

Best Practices for
Producing B2B Video on CTV

Learn more about Connected TV Ads

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