Connected TV Ads
Target professionals and other B2B audiences through the streaming content they love, in an immersive large-screen environment.
What you can do with CTV Ads
Engage audiences that matter most
Leverage LinkedIn’s first-party data to reach your target audience with ​less wasted impressions.
Reach professionals at scale across high-quality publishers and platforms
Streamline your buying and focus on reaching and engaging your audience in a captive setting across trusted publishers and platforms.
Leverage video signals​ to drive full-funnel results
Understand how your ads are performing and who is engaging, then retarget your video viewers to drive measurable results ​at any stage in the funnel.​
How to get started with CTV Ads
1. Create your campaign
Create a CTV Ads campaign to drive brand awareness with professional B2B audiences across a network of high-quality publishers in an immersive large-screen format.
Leveraging LinkedIn’s first-party professional data, reach your audience with efficiency and accuracy while they stream content they love.
2. Uphold your brand safety standards
During campaign set up, you can exclude categories of publishers to make sure your message is customized for each campaign and in alignment with your brand safety standards. Categories are based on Interactive Advertising Bureau (IAB) definitions.
3. Prove your CTV Ads' ROI
Get detailed CTV Ads metrics like impressions, eCPMs, and view completion rates. Understand your audience and what they respond to with professional demographics.
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Elena Salazar
Palo Alto Networks
We love running campaigns on LinkedIn because of the compounding effects of our efforts. Users exposed to our highest-level brand campaigns on LinkedIn have a significantly higher CTR and lead form completion rate when exposed to one of our solution campaigns within 7 days than cold audiences.
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Stephen Root
Vice President,
Brand & Integrated Campaigns
Freshworks IncUsers exposed to our highest-level brand campaigns on LinkedIn have a significantly higher CTR and lead form completion rate when exposed to one of our solution campaigns within 7 days than cold audiences. We love running campaigns on LinkedIn because of the compounding effects of our efforts. Users exposed to our highest-level brand campaigns on LinkedIn have a significantly higher CTR and lead form completion rate when exposed to one of our solution campaigns within 7 days than cold audiences.
Learn more about CTV Ads
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CTV Ads Specs
View all the creative requirements for CTV Ads to be shown on CTVs and maximize delivery across our network of publishing partners.
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Video Ads Tips
Learn how to create Video Ads; set up a video campaign or optimize your active ads.
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Create Video Ads
Get started with Video Ads on LinkedIn
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Reporting on LinkedIn Audience Network
Measure impact and review campaign metrics in Campaign Manager.
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Fundamental Video Creative Strategies
Learn what to include when developing creative Video Ads based on your KPIs.
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Customer Success Story
Learn how TD Bank extended their reach via a CTV Ads campaign that reached 2.6M views with help from QuickFrame.
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Customer Success Story
Learn how CTV Ads helped Salesforce achieve over 70% incremental reach for it's target audience.
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Customer Success Story
Learn how CTV Ads campaigns helped Palo Alto Networks improve lead form completion rates by 80%.
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