LinkedIn Audience Network Overview
Learn more about how to scale your message across third-party publishers.
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LinkedIn Audience Network
Reach millions of professionals across multiple touchpoints on our network of publishers.
What you can do with the LinkedIn Audience Network
Reach more professionals, more frequently
Extend your LinkedIn Sponsored Content ads to professionals who are active on our Audience Network, and scale your message with up to 25% more reach.
Boost your campaign performance across all your objectives
Achieve better return on ad spend and engagement by activating your message on both the LinkedIn feed and our network.
Quality and brand safety with the LinkedIn Audience Network
We're committed to protecting your brand from fraud and objectionable content on site and on the LinkedIn Audience Network. We help customers uphold their brand safety standards — on top of our own — so customers can feel confident that their message is delivered in brand-safe placements when advertising with LinkedIn.
Learn more about brand safety on the LinkedIn Audience Network.
How to get started with the LinkedIn Audience Network
Create your campaign
Sign in to Campaign Manager and create a Sponsored Content campaign.
LinkedIn Audience Network is default enabled for your image and video format campaigns.
Follow these steps to adjust your Audience Network preferences.
Uphold your brand safety standards
During campaign set up, you can exclude categories of publishers to make sure your message is customized for each campaign and in alignment with your brand safety standards. Categories are based on Interactive Advertising Bureau (IAB) definitions.
Measure the ad performance impact
In the Campaign Manager reporting dashboard, enable LinkedIn Audience Network to view the On/Off Network breakdown of your ad campaign performance, with metrics like clicks, impressions and views.
Customer success case studies
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Hiscox
"The campaigns we ran on the LinkedIn Audience Network exceeded the typical benchmarks for the financial services industry."
Read moreGyawu Mahama
U.S. Communications & Marketing Manager, Hiscox -
Microsoft
“We gravitate towards social platforms like LinkedIn to achieve more targeted marketing engagement. However, we know that our audiences don’t spend all their time on social media. LinkedIn Audience Network enables us to expand our reach to trusted sites while still respecting our audience targeting. This increases the impact of our advertising.”
Read moreBroc Munro
Social & Digital Lead for Australia, Microsoft -
Apparent
“From a performance point of view, it was great to see that LinkedIn Audience Network delivered solid results in terms of quality clicks and the cost associated with it.”
Read morePhilip Spurden
Director of Digital Performance, Apparent
Learn more about LinkedIn Audience Network
