What Does it Mean to 'Measure What Matters'?
How to measure meaningful marketing impact.
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Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Audience and Reporting
Target over 850M active professionals by job title, function, industry, and more.
Reach buyers with the power to act.
Qualified leads come from a quality audience on LinkedIn.
Track conversions and optimize your campaigns automatically.
Measure the true impact of your LinkedIn ads.
Measure the ROI of your LinkedIn ads.
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Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Discover how LinkedIn and ad agencies work together.
Find trusted solutions to help you market your business on LinkedIn.
Scale your small business with LinkedIn Marketing Solutions.
Your place to easily manage all your organization’s Ad Accounts and Pages.
Insights and Research
Advertising Insights
Maximize the effectiveness of your advertising efforts on LinkedIn.
Measure what matters
Explore LinkedIn’s recommendations on how to measure your marketing efforts on the platform in a meaningful way.
What Does it Mean to 'Measure What Matters'?
How to measure meaningful marketing impact.
Explore more
How Marketers can Measure what Matters
What should marketers be measuring on LinkedIn, and how?
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Measure, Fast and Slow
Marketers too often select measurement metrics because they are easy, not because they are the best metrics. What’s the alternative?
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The Power of Brand
Explore the role of brand activity on LinkedIn in marketing and business success.
The Science of Brand
Knowing about a brand is a massive first step towards buying a brand.
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Measuring Brand Impact on LinkedIn
Explore how LinkedIn measures the impact of brand, in partnership with Nielsen.
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The War on Brand
In a lot of marketing departments, there’s a war being waged between brand marketers and lead generation marketers.
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Brand and Demand
How to cultivate meaningful marketing impact from brand and demand efforts.
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Sales & Marketing Alignment
At LinkedIn, Sales and Marketing Alignment is an important topic for us and our customers. We believe it’s a crucial foundation for Sales and Marketing to reach their full potential.
The Art of Winning
Sales & Marketing coming together to create indispensable customer experiences. Orchestrating Marketing and Sales to Deliver the Ultimate Customer Experience.
Today in Startup Marketing: Accelerating Growth with LinkedIn
Learn how startups today are accelerating growth through LinkedIn advertising.
The big advantages of marketing on LinkedIn are the targeting and the professional context. You can reach the specific businesses and departments you are interested in and tailor content to them, reaching them in a professional environment when they are actively thinking about these needs and challenges.”
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People Insights
Explore audience behavior on LinkedIn and how to best reach the people you care about.
Industry Insights
Discover key insights, trends and research on the marketing landscape today.
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