Meet the
New Professional
on LinkedIn

Reaching a more valuable audience for electronics brands at the intersection of personal and professional. 

Welcome to
our new reality.

In this new era of remote work, the boundaries
between personal and professional have blurred.

Engagement by LinkedIn
members with organic content
containing #smarthome
grew 4X over two years.

40%

of consumers use at least
three smart home devices¹

375MM

global smart homes by 2024
(2X increase from 2020)²

The New Professional
(thē-nü-proᐧfesᐧsionᐧal)(n)

A reimagined member of the global workforce, no longer tethered to established bounds and norms between personal and professional life.

Very established in their career

45-years-old

is the average age of
the New Professional
on LinkedIn⁴

Very secure with their finances

50%

of New Professionals
on LinkedIn own
their own home⁴

Very educated

+10%

more likely to have a
college degree than
Facebook users⁴

New Professionals on LinkedIn have more
money than audiences on other platforms.

$100K

average annual income
of New Professionals
on LinkedIn

43MM

New Professionals on
LinkedIn are affluent
or luxury enthusiasts

21MM

are early adopters, one
of the most active sets
of LinkedIn members⁶

LinkedIn's member-first values have made it the most-trusted platform and a credible source of information and connection.

Because LinkedIn is trusted, safe, and secure, the New Professional on LinkedIn is 2x more likely to look for advice from brands like yours.

74%

believe advertisers
on LinkedIn are more
inteligent than advertisers
on other platforms⁷

59%

believe advertisers on
LinkedIn are higher-
quality than advertisers
on other platforms⁷

+33%

lift in purchase intent from
ad exposure on LinkedIn⁷

99%

own smartphones and
are 1.5 more likely than
the average internet user
to purchase a new phone
in the next 6 months⁶

When it comes to brand
affinity, New Professionals on
LinkedIn tend to be more
in-market for popular
electronics brands.

The New Professional
seeks premium products
from brands they like.

On LinkedIn, the New Professional
not only wants to be the first to
own new products--they want to
believe in and identify with brands
before making the purchase.

50%

of New Professionals on
LinkedIn prefer premium
products and loyalty programs
for brands they like⁵

Target key trending electronics topics and relevant lifestyle and brand groups.

Maintain an active presence on the LinkedIn platform, benefitting all touchpoints of your marketing strategy.

Balance paid and organic tactics to engage the New Professional effectively.