The collision of personal and professional
has given rise to a new consumer:


New Professionals on LinkedIn are more likely to be in-market for electronics products.

New Professionals on LinkedIn are more likely to want new consumer technology products, compared to audience on other platforms.

67% of New Professionals on LinkedIn agree "I like to be the first to adopt new technology."

With more time spent at home, gaming is on the rise.

Technology experts and reviews from past and current buyers extensively impact consumers' path-to-purchase.

Digital ads have the most influence during the awareness stage, while tech experts have the most during information collection, evaluation, and decision stages.

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