Featured Speakers
Melissa Furze
Global Director of Marketing Insight
LinkedIn
Ty Heath
Global Lead, B2B Institute
LinkedIn
Jim Bell
Head of Marketing
Glint Inc.
Glint Inc.
Jon Lombardo
Global Lead, B2B Institute
LinkedIn
Build Marketing Strategies in a Time of Change
Explore current trends to help you get your bearings in the quickly shifting landscape—from what is happening in the job market to what brands are best guiding us through the storm.
Our panel of brand leaders, strategists and researchers share the most impactful insights and discuss how marketers can best succeed at being the trusted and valued communicators their brands need now. Explore what messaging matters to your stakeholders and how to lead with trust.
Learn how teammates and leaders can best communicate effectively and stay connected in challenging times like these—by truly being in it with your people. Jim shares insights based on recent survey results of tens of thousands of employees responding to engagement pulses focused on work during times of distress.
Recover more quickly and grow faster over the next decards be implementing the "5 principles of growth in marketing”: (1) Invest in share of voice; (2) Balance brand and activation; (3) Expand your customer base; (4) Maximize mental availability; and (5) Harness the power of creativity.
Featured Speakers