COMMUNICATIONS FOCUS: The Importance of Trust at Critical Times with Rob Norman + Mike Schaffer
Our panel of brand leaders, strategists and researchers share the most impactful insights and discuss how marketers can best succeed at being the trusted and valued communicators their brands need now. Explore what messaging matters to your stakeholders and how to lead with trust.
CULTURE CONCERNS: Keeping Connected & Aligned at Any Distance
Learn how teammates and leaders can best communicate effectively and stay connected in challenging times like these—by truly being in it with your people. Jim shares insights based on recent survey results of tens of thousands of employees responding to engagement pulses focused on work during times of distress.
MARKETING STRATEGY: All-Weather Marketing: Creative & Media Recommendations
Recover more quickly and grow faster over the next decards be implementing the "5 principles of growth in marketing”: (1) Invest in share of voice; (2) Balance brand and activation; (3) Expand your customer base; (4) Maximize mental availability; and (5) Harness the power of creativity.