Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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How to market on LinkedIn

Best tips to engage your audience and grow your business.

How to market on LinkedIn

Best tips to engage your audience and grow your business.

You can connect your brand with over 660 million professionals across the globe.

Below are 10 ways to help you generate leads, build brand awareness, and establish strategic partnerships on LinkedIn.

Tip 1

Keep refining your LinkedIn profile

First impressions are important, and your profile is a great opportunity to impress.

Keeping your profile up to date is one of the most impactful ways to improve your contact rate. It’s not just your brand that your audience is interacting with. People do business with other people, so profiles matter.

 

  • Aim for close to 100% completeness and continually optimize your profile.
  • Add new skills, achievements, and examples of your latest work.
  • Introduce your personality. Authenticity is as important as experience.

 

Related: 5 Steps to Improve Your LinkedIn Profile in Minutes

Tip 2

Create an effective LinkedIn page

This is your organization’s profile on LinkedIn.


Your page should offer ample opportunities for prospective customers to learn more about your brand and the people who work there, as well as engage with relevant content.

Pages are free for everyone - learn how to get started here.

Illustration of business person working on a laptop at a home desk
Tip 3

Define your audience and goals

Whether raising awareness or generating leads, targeting is key.


Once you know what you want to accomplish, it’s easier to define your audience. If your company sells a productivity tool for social media, your goal may be to raise brand awareness among LinkedIn members with job titles like “social media manager” or “social media lead”.

Better-defined audiences lead to better lead generation.

 

 

 

Tip 4

Optimize your page for search

A well-optimized Company Page can help you gain visibility among the people searching for what your company offers.

  • Insert keywords. Incorporate keywords and phrases that potential customers might use to search for your product or service. Include them in the About tab overview, clearly representing who you are and what you do.
  • Link to your Page. Links are essential for boosting your search ranking. An easy win here is to link to your Page from your website. Also, make sure the LinkedIn profiles of employees are up to date.
  • Share relevant content. Share often. The more frequently you share content your followers engage with, the higher your Page will appear in search results.
Tip 5

Grow your page followers

Your updates appear directly in a follower’s LinkedIn feed.

A robust following will give you a relevant audience with every update. There are a few key things you can do to start growing your following now.

 

  • Use a “Follow” button on your site or blog. Follow Plugin Generator. 
  • Invite your Profile connections to follow your LinkedIn Page. 
  • Let your employees know your most important Page posts to boost the organic reach.
  • Promote your Company Page on emails, newsletters, and blog posts.
Tip 6

Publish engaging content on your company page

Post content that your target audience will want to read.

While it can be tempting to sell your audience on the benefits of your product or service, “salesy” content doesn’t generally perform well on LinkedIn.


If there’s one thing LinkedIn members find engaging, it’s a fresh idea. Publishing thought leadership content on your Company Page is one of the most powerful ways to grow your audience.

Naturally, you will want to publish and promote your own content, but it’s also a good idea to share engaging and insightful content from others.

Related: The Sophisticated Marketer’s Guide to Thought Leadership

Tip 7

Use rich media to increase engagement

Images garner over six times more engagement than text-only content.

Cater to your audience’s craving for visual content by experimenting with different types of rich media content:

 

  • Custom image collages (3-4 images in one post) perform very well.
  • Videos should be about 1-2 minutes and should capture attention within the first few seconds. Add subtitles for those watching with the sound off.
  • Live video generates 24x more comments than regular video on LinkedIn.
  • Documents, like PDFs or PowerPoints, can showcase what makes your brand unique.
  • Kudos and team moments can highlight colleagues or employees—a personalized shout-out is always appreciated.

 

Related: Posting a Company Update on Your Company Page

Tip 8

Highlight your best content

Boost your content directly in your audience’s feed, using Sponsored Content.

  • Attract followers by getting your updates in front of more people
  • Use LinkedIn’s comprehensive targeting to reach the right audience
  • Use Direct Sponsored Content to test variations of your messaging
  • Track the number of leads you are getting from your ads with conversion tracking

 

     Related: Take a tour of LinkedIn Sponsored Content

Tip 9

Create LinkedIn ad campaigns

Reach your marketing goals with more ad options.

You can run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, or Text Ads, powered by Campaign Manager, LinkedIn’s all-in-one advertising platform.


Campaign Manager lets you set a budget, select goals (clicks vs. impressions), and have complete control over your campaign’s timeline. In addition, the platform includes several features designed to help you meet your advertising goals.

Related: How to advertise on LinkedIn

tip 10

Get advanced with analytics

Find out which content is most compelling to your audience.

There are several ways to drill down into your audiences’ preferences and behaviors on LinkedIn:

 

 

Related: The Sophisticated Marketer’s Crash Course in Metrics & Analytics

Additional resources

Customer stories

See how other best-in-class advertisers are using LinkedIn to achieve their objectives.

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Our partners

Work with leading companies to achieve more on LinkedIn.

 

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Success hub

The LinkedIn destination to learn more, find ideas or inspiration.

 

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Help center

Can’t find what you’re looking for? Get comprehensive assistance from our Help Center.

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