B2B Attribution & Analytics
Marketing Partners

Dreamdata

Dreamdata is the leading B2B Revenue Attribution Platform. Connecting all your go-to-market data so you know exactly what's driving your revenue.

Factors.ai

Factors.AI is a B2B Marketing Analytics and Revenue Attribution platform. Connect all your marketing touchpoints to a single source of truth. With Factors.AI you can reduce CAC, improve ROI & accelerate revenue.

Channel99

Channel99 is an AI based attribution platform that leverages LinkedIn’s new Company Intelligence API to uncover the pipeline impact of paid and organic social marketing.

What B2B Marketers Should Be Measuring Now

Gain insights from LinkedIn and industry experts from Zapier, Salesforce and LiveRamp on what you should be measuring to reach your goals and prove ROI.

The Era of Outcomes-based Measurement

The Need for Better Revenue Attribution in B2B Marketing

From Vanity to Value

It’s no secret that B2B marketing measurement can feel like piecing together a 1,000-piece puzzle in the dark.

The 10 Most Common B2B Marketing KPIs & How to Use Them

The one question any B2B marketer should be able to answer at any time is: “How is the campaign doing?”