Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Experimentation Marketing Partners

Run tests on your LinkedIn ads to know what impacts performance.

Explore capabilities

Marketing partners help you understand the performance and effectiveness of your ads.

Of marketers say content and creative experimentation produces the highest return on marketing investment, Kantar research

1 point increase in awareness and consideration can translate to 1% increase in sales, Nielsen research

Researching earlier in a campaign has a 12% greater likelihood of short-term sales rise

LinkedIn Marketing Partner Directory

Find a Partner

Reasons why customers use a Marketing Partner

Select an experimentation capability below to learn more:

A/B Testing
Conversion and Sales Lift
Brand Lift

A/B testing

Understand creative performance through statistically

significant tests.

Conversion and sales lift

Measure uplift in desired outcomes, such as clicks or incremental revenue, that occurred as a result of advertising.

Brand lift

Measure brand awareness, recall, sentiment and purchase intent.

Find the right Marketing Partner for you

Discover trusted partners to help you understand the performance and effectiveness of your LinkedIn ads.

Nielsen

Nielsen brand impact studies allow marketers to measure how brand campaigns are performing on LinkedIn.

Kantar

Kantar helps marketers measure how brand campaigns are performing on the LinkedIn platform

Dynata

Dynata is the world’s largest first-party data company for insights, activation, and measurement.

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"The Nielsen study gave us valuable insights into brand positioning and creative, allowing us to optimize our media allocation. With the study we better understand the impact of our brand investment with LinkedIn"

Natalie Landrey
Manager, Paid Advertising team,
Zapier

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"The Kantar study has added reassurance to the brand team and the board that the communications plan is on the right track and can continue. Being our first fully digital campaign, it was very important that as a business we tested and learned as we progressed."

Senior Insight Manager for a major food company

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