B2B marketing measurement represents a unique set of challenges. With longer sales cycles, disparate data sets, complex buying groups, and offline purchases - it’s no wonder that 56% of marketing leaders believe B2B marketing is more challenging than B2C.
Join us on November 14th to hear from a panel of B2B marketing experts for a discussion on best-in-class measurement. You’ll also hear three customers stories on how they are measuring across channels and communicate marketing’s impact on the business.
Here’s the agenda at a glance:
- How to address changes to the data and privacy landscape.
- Connecting brand investment to revenue.
- Aligning measurement between sales and marketing teams.
- And more!
You will leave this event equipped and inspired to take the next step in your measurement journey.
Register Now
Speakers
Tusar Barik
Sr. Director Partner & Agency Marketing
LinkedIn
Michael Andrew
SVP Decision Science
Salesforce
Salesforce
Andrew Brown
Director, Digital Marketing
Dynatrace
Dynatrace
Canberk Beker
Group Global Head of Paid
Cognism
Cognism
Alison Gensheimer
SVP, Head of Nielsen Global Marketing
Nielsen
Nielsen
Liz Ronco
Head of Product GTM
Madison Logic
Madison Logic
Julian Bocanegra
LATAM Senior Manager, Digital Revenue Marketing and Demand Generation
Genesys
Genesys