Forget What You Think You Know: The Art and Science of Sales Leadership in a Social World
Billy Beane forever changed the way baseball teams are built. He balanced his innate understanding of the game with an unorthodox, rigorous reliance on data. Even when his findings flew in the face of conventional wisdom, he stuck by them, and by re-evaluating the strategies that produced wins on the field, the A's were able to transform and compete with much larger market teams.
Today's sales leaders need to take a similar leap if they hope to compete and win in tomorrow's world. Learn how a deep understanding of relationships and the data derived from these relationships can fundamentally transform how sales teams organize and compete to win. This new world of complex data provides an opportunity for competitive advantage, but also heightens the need for an artful approach to establishing and growing relationships.