At LinkedIn we are witnessing a movement like never before; a revolution if you will. Professional content consumption is on the rise, especially on LinkedIn where over 1.5 million unique publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform.
The members at the forefront of this movement are what we call the content revolutionaries. They are leading the charge for professional content consumption on LinkedIn and, as a marketer it is vital for you to understand their behaviors and tailor your content to connect with them.
We conducted a survey of over 2,700 of these content revolutionaries in the US and compiled the results into the following groundbreaking report with key takeaways for you the marketer.