In this free ebook we explore how (and why) some of the most innovative pieces of content came into existence. From inspiration to execution to measuring success, Behind the Content walks you through the entire process.

So get ready to hear the stories behind the stories as we enter the minds of some of the web’s coolest content creators. From big brands, to agencies, to individual designers and developers, this free guide sheds light on content from all walks of the web.

Specifically, Behind the Content uncovers the true stories behind ...

  • Uber: “I Can Has UberKittens"
  • Dollar Shave Club: “Our Blades Are F-ing Great"
  • Airbnb: "Economic Impact"
  • Steve Lewis: “One Second on the Internet"
  • MarketingProfs: “B2B Infomercial"
  • Duval Guillaume (for TNT): “A Dramatic Surprise on a Quiet Square"
  • and many more!


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