The State of Sales and Marketing Alignment

Be the first to get your hands on new global research from JointheDots and LinkedIn that shows why sales and marketing collaboration has become so important that it has its own word: Smarketing.

Download this research to discover the hidden power of sales and marketing alignment, which:

  • Pays off in increased customer retention and improved financial performance
  • Is more common than you might think with almost 80 percent of sales and marketing professionals saying there’s good alignment (but only 21 percent saying there’s strong alignment)
  • Helps companies deliver better customer experience
  • Can be fostered by sharing KPIs and ensuring clear accountability

Download the research today.

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