LinkedIn Event Ads

Whether in person, virtual, or hybrid, LinkedIn enables marketers to reach professionals at each stage of the event lifecycle.

Reach real buyers at scale

Compared with regular video, LinkedIn Events have the ability to drive 131% higher CTR.

Amplify your in-person events

Post-event, this lift in performance continues with a 19% higher engagement rate.

Drive measurable growth

Event attendees are 1.5x more likely to engage with future company marketing versus non-attendees.

Source: From internal LinkedIn data, 5/01/23-06/18/24.
Data is based on performance from a select group of pilot testers.

Ways to use Event Ads

Event Ads promote LinkedIn Events to a defined audience before, during, and after the event with an immersive ad experience.

Before

Drive awareness and registrations of virtual, in-person, and hybrid events

During

Host virtual events on the platform and interact with attendees live

After

Engage those who couldn't attend and re-engage attendees post-event

How to get started with LinkedIn Event Ads

Create your LinkedIn Event page

Linkedin Event Ads allow you to bring your professional community together, safely, in real time. Pick a topic that resonates with your audience. Then, create an event on LinkedIn to generate a native landing page with a unique URL for promotion.

Learn more

Create your LinkedIn Event Ad campaign

Customize your campaign using your newly-created landing page. Setup is simple since all the important event details are automatically populated for your LinkedIn Event page.

Create ad

Measure the impact of your event

Not only can you use Campaign Manager to view the number of registrations, views and clicks generated by your ads, but you can also track unique views, viewers, and total minutes watched with LinkedIn Live analytics.

Learn about reporting

LinkedIn Event Ads can drive up to 40% lower cost per registration.

Customer success story

Salesforce expanding their reach and increasing their pipeline for Dreamforce with LinkedIn’s precise targeting and new LinkedIn Event Ad features

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Accelerated delivery

Maximize your reach and delivery during an event by spending your budget as quickly as possible, maximizing the delivery of your ads to your target audience.

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More resources

Get started with LinkedIn Event Ads

Download the Getting Started Guide to learn how to drive awareness and registrations before events, host and engage attendees live during events, and re-engage those who missed or attended after.

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Event Ads Overview

Find everything you need to run successful LinkedIn Event Ads, from campaign setup to post-event measurement, in our official playbook.

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Broadcast your event using LinkedIn Live

Get technical information on streaming LinkedIn Live to your event attendees.

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Event Ads FAQ

Find frequently asked questions on Event Ads here—from setting up the event ads themslves to presparing for the video to measuring success and more.

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