Spotlight your brand’s story with video ads in the LinkedIn feed on desktop and mobile.
Engage with new prospects through a hard-to-ignore format that inspires action.
Understand how your videos are performing, and the kinds of professionals viewing and engaging with them.
Learn how our Video Ads can help grow your business.
“Video stands out because it doesn’t tell, but it shows. On a platform where there’s more business content, the video stands out more, especially on LinkedIn.” Read more
Renske Siersema Social Media Manager KLM Royal Dutch Airlines
Schouten & Nelissen
“LinkedIn’s video ads proved to be an effective way to trigger and engage highly relevant professional audiences.” Read more
Eva van den Born Sr. Online Marketer Schouten & Nelissen
“Video content is crucial for our brand, and these changes allow LinkedIn's professional community to more easily derive value from the content we are producing.”
Kaydee Bridges Vice President, Digital & Social Media Strategy Goldman Sachs
Run video ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive consideration, or generate conversions. Create a Sponsored Content campaign to promote video content on your LinkedIn Page or Showcase Page. Enable targeting on the LinkedIn Audience Network to expand reach up to 20% more with your target audience. Use Direct Sponsored Content to personalize or test video ads for specific audiences, without publishing on your LinkedIn Page.
Create a Sponsored Content campaign to meet all your marketing objectives. Use Direct Sponsored Content to personalize and test ads for specific audiences, without publishing on your LinkedIn Page. Add Lead Gen Forms to your Sponsored Content Ads to collect qualified leads.
Get detailed engagement metrics—like video views, view completion rates, and leads on LinkedIn—that map to your goals. Understand your audience, and what they respond to, with professional demographics. You can also install the LinkedIn Insight Tag on your website to track leads and conversions.
Video Ad tips
Learn how to upload video content, set up a video campaign, or optimize your active ads.
Video Ad specs
View all the creative requirements for video ads.
Video Ads best practices
Captivate a professional audience with native video at every stage of the buyer’s journey.
Fundamental Video Creative Strategies
Learn what to include when developing video ads creative based on your KPIs.
Get your brand noticed by professionals with LinkedIn Video Ads
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