Video Ads

Design Recommendations

Video File Type: MP4
Video Sound Format: AAC or MPEG4
Recommended frame rate: 30 frames per second
Custom Thumbnail: Optional but recommended
Ratio:
4:5 (vertical, 0.8)
9:16 (vertical; 0.57)
16:9 (landscape; 1.78)
1:1 (square; 1.0)

Text Recommendations

Ad name (optional): 255 characters
Headline: 70 characters. Maximum of 200 characters
Introductory text: 150 characters. Maximum of 600 characters

Technical Requirements

Video File Size: 75 KB (min) - 200 MB (max)
Video Duration: 3 seconds - 30 minutes
Video Captions: Optional
Video Sound Rate: Less than 64 KHz
Minimum width: 360 pixels
Maximum width: 1920 pixels
Minimum height: 360 pixels
Maximum height: 1920 pixels
Minimum aspect ratio: 9:16 (0.563)
Maximum aspect ratio: 16:9 (1.778)

Call To Action Options

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Recommended Dimensions

Vertical (4:5):
Min 360 x 450 pixels
Max 1536 x 1920 pixels
Vertical (9:16):
Min 360 x 640 pixels
Max 1080 x 1920 pixels
Landscape (16:9):
Min 640 x 360 pixels
Max 1920 x 1080 pixels
Square (1:1):
Min 360 x 360 pixels
Max 1920 x 1920 pixels
Aspect ratio tolerance: 5%

Video Thumbnail File Format: JPG or PNG
Video Thumbnail Max File Size: 2 MB Video
Thumbnail Aspect Ratio & Resolution: Match video

URL Requirements

Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL