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The overlap between decision-making and influence within today’s enlightened technology buying committee is increasingly nuanced.
  Decision-makers Influencers Budget Owners Implementers

Internal

Information Technology,

Operations, Engineering,

Quality Assurance, Research

 

85

 

44

 

85

 

87

External

Business Development,

Support, Sales, Marketing,

Media & Communication

 

57

 

11

 

56

 

59

Back office

Finance, Accounting,

Purchasing, Legal, Human

Resources

 

65

 

8

 

68

 

61

Other

Program/Project Management,

Product Management, External

Consultant/Advisor

 

39

 

6

 

37

 

42

76%
52%
20%
20%
Info-graphic of 68%
Info-graphic of 52%
Info-graphic of 45%
Info-graphic of 20%