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LinkedIn Marketing Labs
Help Center
Blog

Advertising

Objectives

Awareness
Build your brand and measure impressions.
Consideration
Get your customers to take action to learn more about your business.
Conversions
Optimize for lead generation or other actions taken on your website.

Product Updates

Ad Formats

Sponsored Content
Reach and engage a professional audience in the LinkedIn feed.
Sponsored Messaging
Engage your prospects where professional conversations happen.
Dynamic Ads
Engage prospects with ads automatically personalized to them.
Text Ads
Self-service ad formats to create campaigns in minutes.

See all Ad formats

Audience and Reporting

Targeting
Target over 850M active professionals by job title, function, industry, and more.
Our Audience
Reach buyers with the power to act.
Lead Generation
Qualified leads come from a quality audience on LinkedIn.
Insight Tag
Track conversions and optimize your campaigns automatically.
Conversion Tracking
Measure the true impact of your LinkedIn ads.
Reporting and Analytics
Measure the ROI of your LinkedIn ads.

Ad Tips Resource Center

Learn more

Pricing
Discover how much it costs to advertise on LinkedIn.
Boosting
An easy way to reach new audiences by amplifying your best content.
Agencies
Discover how LinkedIn and ad agencies work together.
Partners
Find trusted solutions to help you market your business on LinkedIn.
Small Business Advertising
Scale your small business with LinkedIn Marketing Solutions.
Business Manager
Your place to easily manage all your organization’s Ad Accounts and Pages.

Sign in to Campaign Manager

LinkedIn Pages

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Resources

Why LinkedIn
Success Hub
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Insights & Research

Customer Stories

All Stories
Corporate Reputation
Financial Services
Government
Healthcare
Higher Education
Startups
Technology

Make B2B everything it can be.

Rethink what B2B marketing can mean for your business with tools built for you.

Reach a professional audience of 850+ million members with precision and scale

Target your ideal customer based on traits including job title, company name or industry, and by professional or personal interests on the world’s most trusted social platform.

40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high quality leads

Audience exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert

Marketers see up to 2x higher conversion rates on LinkedIn

Tools to Grow Your Business

Increase brand awareness, access high-quality leads and grow conversions

Establish your brand with a free company LinkedIn Page

Get started with a free LinkedIn page to engage your community.

Create your page

Drive results with sophisticated B2B targeting & measurement tools

Create, measure, and optimize LinkedIn Ads all in one place. Campaign Manager is the LinkedIn advertising platform that streamlines all your marketing efforts.

Image depicting LinkedIn ads Campaign Manager

Promote your business with LinkedIn Ads

Reach your ideal customers on the world's largest professional network.

Image depicting sponsored content

Sponsored Content

Native ads that appear in the LinkedIn feed.

Image depicting dynamic ads

Dynamic Ads

Ads automatically personalized to your audience.

Image depicting sponsored messaging

Sponsored Messaging

Engage your audience with LinkedIn messaging.

Image depicting text ads

Text Ads

Simple PPC or CPM desktop ads.

Want to discover more on how to run your marketing campaigns on LinkedIn?

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Choose your LinkedIn Ads pricing

LinkedIn Ads allow you to place competitive bids for your ads using a budget, schedule, and bidding strategy that works for you. We offer bid tips in Campaign Manager to help you optimize your spend.

Learn more about Pricing here.

Two individuals working at their desk in an office.

Getting started is easy

Create your campaign in minutes with our step by step Getting Started guide.

Businesses of all sizes succeed on LinkedIn

"LinkedIn is one of the most valuable channels for qualified leads. We can access the broadest possible community of professionals, and target them with precisions - something we can't do on other social platforms."

Chris Bolman
Director of Growth, Percolate

See how these industries use Linkedin to reach their ideal audiences and grow their business

Financial Services
Startups
Technology
Healthcare
Government
Higher Education

Start reaching the world's largest professional audiences today.

Talk to a specialist now

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