
An audience that means business
 
 With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers and executives who act on new opportunities.
 
 Combine audience targeting criteria to build your ideal persona, including IT decision makers, C-level executives, prospective students, small business owners and more. 

Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016
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 Professional data 
 with real results 
 
 
 LinkedIn data stands out because members have professional incentives to keep their profiles accurate and up to date.
 
 Use real, member-generated professional demographic data, including job title, company, industry, seniority and more, to learn more about your audiences. 
Discover Matched Audiences options

Company Targeting
 
 Run your account-based marketing campaigns to reach key companies and decision makers 

Contact Targeting
 
 Market to prospects and known contacts by securely uploading your list of contact IDs or connecting to your contact management platform 

Retargeting
 
 Segment your audience and deliver unique content based on actions they've taken with your brand 
Reach the right audience

Precise and powerful audience targeting
 
 Target your ideal customer based on traits like their job title, company name or industry, and by professional or personal interests 

Targeted advertising with matched audiences
 
 Reach people you already know with website, contact and account targeting 

+1 Billion
 LinkedIn
 Members 
180M
 Senior-level
 influencers 
63M
 Decision
 makers 
10M
 C-level
 executives 
Expand your reach with LinkedIn Audience Network
 
 The LinkedIn Audience Network helps you reach millions of professionals across multiple touchpoints on our network of publishers.
 
 Reach more professionals more frequently and boost your campaign performance across all your objectives with LinkedIn targeting options. 
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“We serve a lot of different audiences. LinkedIn is the only platform we have, from a digital marketing perspective, where we can really get detailed in our targeting.”
Lauren SlatteryDirector of Marketing at TokBox
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“LinkedIn has been able to reach the right audience for us, because we’re reaching the right decision makers within the accounts that we care about the most.”
Suma WarrierManager, Customer Acquisition and Personalization at ServiceNow
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"LinkedIn was key to our ABM strategy. No other solution offers the extensive professional network and the powerful targeting capabilities that let us deliver the right content to connect with our audience.”
Lisa KostSenior Vice President of Marketing
Genesys
 



