Reach professional audiences with Ad Targeting
Ad Targeting
Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Advertising Features
Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Reach the people who matter most to your business.
Measure the true impact of your LinkedIn ads.
Track conversions and optimize your campaigns automatically.
Measure the ROI of your LinkedIn ads.
Qualified leads come from a quality audience on LinkedIn.
Your audience is on LinkedIn
950+ million LinkedIn members worldwide
65+ million business decision makers are on LinkedIn
57+ million companies have a page on LinkedIn
200 countries and territories
4 of 5 members drive business decisions
+75% of LinkedIn members are outside the US
• Precisely target professional audiences through demographic marketing
• Zero in on intent, behavior, engagement, interests and more
• Reach the LinkedIn audience involved in the buying decision
Trey Buchanan
Senior Manager
"With these campaigns, we can know exactly who this job title is that’s in front of this ad, and what company they’re at. And it makes our job of finding these people much easier.”
Reach professional audiences with Ad Targeting
Ad Targeting
Find professionals on LinkedIn who look, act, and behave like your top customers with Lookalike Targeting
Lookalike Targeting
Find similar business professionals who might be interested in your offerings using Audience Expansion
Audience Expansion
Find your exact target audience matched to a list of your contacts, by company or recent engagement on Matched Audiences
Matched Audiences
Serve ads beyond LinkedIn via the LinkedIn Audience Network
LinkedIn Audience Network
Learn why today’s LinkedIn audience is a more actionable, receptive and powerful consumer
Meet the LinkedIn Member
#1
LinkedIn was rated the #1 platform for B2B lead generation.
2-3x
Brands see a 2–3x lift in brand attributes when advertising on LinkedIn.
33%
Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn.
40%
40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
2x
Marketers see up to 2x higher conversion rates on LinkedIn.
6x
Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert.
Start reaching the world's largest professional audiences
Frequently asked questions
What is a LinkedIn lookalike audience?
The lookalike audience feature allows you to target people or companies with similar characteristics to your matched audience segment. Using your data as a source, LinkedIn member profile data and company attributes are used to determine similarity to expand your audiences, which means your lookalike audience size can be up to 15 times larger than your original audience size, and the original Matched Audience is not included.
What is the LinkedIn Audience Network?
The LinkedIn Audience Network is a feature that allows you to extend the reach of your single image, carousel and video ads by delivering beyond the LinkedIn feed to members on third-party apps and sites.
What is the ideal audience size?
The minimum audience size required to run an advertising campaign is 300 members; however, to have the optimal scale for your campaign, aim for an audience size of 50,000 or more for single image and text ads and over 15,000 for message ads.
Can you add or exclude audiences on LinkedIn?
LinkedIn’s targeting
allows you to customize your audience using LinkedIn’s demographic/firmographic data and your data such as matched audiences. The ‘AND-OR’ feature helps you further refine your targeting criteria by using either ‘Narrow’ or ‘Exclude’ audiences. For example, you can target the job title of Software Engineer OR the Software Engineer skill AND have 5+ years of experience AND exclude the job title of Design Engineer.