Reach professional audiences with Ad Targeting
Ad Targeting
Reach an audience of 900M+ business professionals
Your audience is on LinkedIn
Professionals worldwide gather on LinkedIn to stay connected and informed, advance their careers and work smarter.
900+ million LinkedIn members worldwide
65+ million business decision makers are on LinkedIn
57+ million companies have a page on LinkedIn
200 countries and territories
4 of 5 members drive business decisions
+75% of LinkedIn members are outside the US
Marketers can tap into our powerful audience demographics data
• Precisely target professional audiences through demographic marketing
• Zero in on intent, behavior, engagement, interests and more
• Reach the LinkedIn audience involved in the buying decision
Trey Buchanan
Senior Manager
"With these campaigns, we can know exactly who this job title is that’s in front of this ad, and what company they’re at. And it makes our job of finding these people much easier.”
Our marketing solutions for reaching your target audience with precision and scale
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Find professionals on LinkedIn who look, act, and behave like your top customers with Lookalike Targeting
Lookalike Targeting
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Find similar business professionals who might be interested in your offerings using Audience Expansion
Audience Expansion
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Find your exact target audience matched to a list of your contacts, by company or recent engagement on Matched Audiences
Matched Audiences
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Serve ads beyond LinkedIn via the LinkedIn Audience Network
LinkedIn Audience Network
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Learn why today’s LinkedIn audience is a more actionable, receptive and powerful consumer
Meet the LinkedIn Member
Our advertising platform empowers you to deliver against any and all marketing objectives: brand awareness, engagement, lead generation and conversions.
#1
LinkedIn was rated the #1 platform for B2B lead generation.
2-3x
Brands see a 2–3x lift in brand attributes when advertising on LinkedIn.
33%
Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn.
40%
40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
2x
Marketers see up to 2x higher conversion rates on LinkedIn.
6x
Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert.
Start reaching the world's largest professional audiences
Frequently asked questions
What is a LinkedIn lookalike audience?
The lookalike audience feature allows you to target people or companies with similar characteristics to your matched audience segment. Using your data as a source, LinkedIn member profile data and company attributes are used to determine similarity to expand your audiences, which means your lookalike audience size can be up to 15 times larger than your original audience size, and the original Matched Audience is not included.
What is the LinkedIn Audience Network?
The LinkedIn Audience Network is a feature that allows you to extend the reach of your single image, carousel and video ads by delivering beyond the LinkedIn feed to members on third-party apps and sites.
What is the ideal audience size?
The minimum audience size required to run an advertising campaign is 300 members; however, to have the optimal scale for your campaign, aim for an audience size of 50,000 or more for single image and text ads and over 15,000 for message ads.
Can you add or exclude audiences on LinkedIn?
LinkedIn’s targeting
allows you to customize your audience using LinkedIn’s demographic/firmographic data and your data such as matched audiences. The ‘AND-OR’ feature helps you further refine your targeting criteria by using either ‘Narrow’ or ‘Exclude’ audiences. For example, you can target the job title of Software Engineer OR the Software Engineer skill AND have 5+ years of experience AND exclude the job title of Design Engineer.