How our members break down across 200 countries and territories.
- Asia-Pacific: 277 million users
- Europe: 257 million users
- North America: 233 million users
- Latin America: 156 million users
- Middle East & Africa: 60 million users
- Learn more about audiences through professional demographics
- Zero in on intent, behavior, engagement, interests, and more
- Reach the LinkedIn audience involved in the buying decision
"With these campaigns, we can know exactly who this job title is that’s in front of this ad, and what company they’re at. And it makes our job of finding these people much easier."
Reach people who matter most to your business.
Ad Targeting →
Find your target audience matched to a list of your contacts, by company, or recent engagement.
Matched Audiences →
Find similar business professionals who may be interested in your offerings.
Audience Expansion →
Learn why today’s LinkedIn audience is a more actionable, receptive, and powerful consumer.
Meet the LinkedIn Member →
Serve ads to professionals across multiple touchpoints on our network of publishers.
LinkedIn Audience Network →
2003 LinkedIn is founded
2004 Reaches 1 million members
2005 First ad appears on LinkedIn
2007 Reaches 10 million members
2008 Text Ads launches
2011 Reaches 100 million members
2013 Sponsored Content launches
2017 Lead Gen Form launches
Reaches 500 million members
2018 Pages launches
Video Ads and Carousel Ads debut
2023 Reaches 1 billion members
See how to leverage the world’s largest professional network.
What is the LinkedIn Audience Network
The LinkedIn Audience Network is a feature that allows you to extend the reach of your single image, carousel, and video ads by delivering beyond the LinkedIn feed to members on third-party apps and sites.
What is the ideal audience size?
The minimum audience size required to run an advertising campaign is 300 members; however, to have the optimal scale for your campaign, aim for an audience size of 50,000 or more for single image and text ads and over 15,000 for message ads.
Can you add or exclude audiences on LinkedIn?
LinkedIn’s targeting allows you to customize your audience using LinkedIn’s demographic/firmographic data and your data such as matched audiences. The ‘AND-OR’ feature helps you further refine your targeting criteria by using either ‘Narrow’ or ‘Exclude’ audiences. For example, you can target the job title of Software Engineer OR the Software Engineer skill AND have 5+ years of experience AND exclude the job title of Design Engineer.