LinkedIn Marketing

Just establishing your business? Looking to unlock the next level of growth? LinkedIn can help.

Grow your business by pairing your LinkedIn Company Page with LinkedIn Ads.

Get your business in front of the largest professional network. Start by first establishing your business presence with a LinkedIn Page then maximize reach and results with LinkedIn Ads.

Part 1: LinkedIn Page

Your central hub on LinkedIn to post and share your company’s updates.

Learn more about Pages Create a LinkedIn Page

Part 2: LinkedIn Ads

Ad campaigns to amplify your company’s objectives, from driving awareness to generating leads.

Learn more about Ads Create Ad

See what LinkedIn Pages can help you achieve.

Getting started is easy. Follow our guided setup process to create a Page.

Join the conversations that matter

With 1.5B member interaction per month, connect with your community in real-time. React, comment and manage your page and posts from any device.

An illustration of two individuals working together.

Know and grow your audience

Unlock 11x more clicks by creating a Page. Uncover trending content and monitor page activity. Deep-dive into viewing each of your Page followers individually.

Engage your people

Join the 57M companies who already have a LinkedIn Page and reshare content, recognize team moments, boost page posts and foster internal engagement

Learn how LinkedIn Ads can help you grow.

Reach decision makers

4 of 5

LinkedIn members drive business decisions

750M

Professionals on LinkedIn

Drive business impact

platform for generating leads

Marketers see up to 2x higher conversion rates on LinkedIn.

Ready to set up your first campaign?

To get started you’ll need access to Campaign Manager. If you don’t have a Campaign Manager account, it only takes a moment to create one.

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1. Choose your objective:

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

Read our objective-based advertising guide

2. Select your targeting criteria

Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.

Read our targeting playbook

3. Choose your LinkedIn ad format

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.

Read our guide to ad formats

4. Select your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.

Read our guide to bidding types

5. Measure and optimize your campaign

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.

Learn more about how to analyze your campaign

Start growing your business with LinkedIn Ads

Create Ad Create a LinkedIn Page