Get your business on
the path to growth
Launch your campaign on the most trusted platform for B2B marketing and start reaching your business goals.
Over
90%
of marketers use LinkedIn
for their B2B marketing
Up to
2X
higher conversion
rates with LinkedIn Ads
See our tips to help complete your campaign
Choosing your campaign objectives
Tip 1:
Before choosing your objective, be sure to name your campaign and assign a campaign group first.
Tip 2:
Try choosing Awareness if you want to increase reach, or Conversion if you need to drive leads. We’ll recommend corresponding objectives.
Read our objective-based advertising guide
Tip 3:
Your chosen objective can’t be changed once it goes live, so make sure you choose well. Your objective will guide the rest of your campaign setup.
Reaching your ideal audience
Tip 1:
Make sure your buyer personas are clear and well-defined, and set your location first!
Read our targeting playbook
Tip 2:
Avoid hyper-target your audience. Use 2-3 audience criteria to start, then broaden or narrow as needed.
Tip 3:
A/B test to see which audience responds best and learn what is most effective. Launch your campaign and try it!
Engaging your audience with different ad formats
Tip 1:
Only engagement campaigns using Sponsored Content ad formats have a “Follow Company” button.
Read our guide to ad formats
Tip 2:
Add an engaging image, or use video for 20% higher CTR. Use the Media Library to easily upload, manage, and create up to 5 ads at once.
Learn more about Media Library
Tip 3:
Incorporate clear messaging with a CTA that speaks to your audience and copy that’s concise, relevant and conversational.
Optimizing your marketing budget
Tip 1:
Not sure how to bid or don’t have time to manage bidding? Try Target Cost Bidding and Maximum Delivery. Manual Bidding gives you the control but does need the most oversight.
Read our guide to bidding types
Tip 2:
If your campaigns are spending 85% of daily budget with Target Cost or Manual Bidding, it means your campaign is healthy. Try Maximum Delivery for even better results.
Read our bidding best practices guide
Tip 3:
Consider Automated Bidding and let LinkedIn do the work for you. Based on your goal, the bid will increase or decrease automatically to win the auction at the most efficient price.
Tracking and measuring your campaign
Tip 1:
Before launching, identify your key metrics according to your marketing goal.
Learn more about how to analyze your campaign
Tip 2:
Set up Insight Tags to leverage Conversion Tracking so you can see how your ads drive actions. Set up Lead Gen Forms if lead generation is your goal.
Tip 3:
Use Campaign Demographics and Performance Insights to further optimize, and don’t forget to analyze your results weekly to identify optimization opportunities.
