
Salesforce
First, build your company's brand and build trust with your community.
Second, create your first ad campaign on LinkedIn's ad platform.
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Discover how much it costs to advertise on LinkedIn.
Reach the people who matter most to your business.
Qualified leads come from a quality audience on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Measure the true impact of your LinkedIn ads.
Measure the ROI of your LinkedIn ads.
Choose your LinkedIn ad format based on your objective and customer journey.
 
 Whether you’re hosting a webinar, livestream, or in-person gathering, LinkedIn makes it easier to build awareness, drive registrations, and spark meaningful professional connections at scale in a trust environment.  These solutions help brands attract the right audience and keep the conversation going before, during, and after an event. 
 Before the Event
 
 Promote speakers and drive event discovery with frictionless, single-click registrations. Use event ads and thought leader ads to further reach. 
 During the Event
 
 Increase views by livestreaming on LinkedIn using LinkedIn Live. Maximize reach with event ads that deliver your livestream directly to your target audiences’ feeds in real time. 
 After the Event
 
 Drive on-demand and playback views of your event content and supporting content with ad formats like Event Ads, Thought Leader Ads, and Document Ads. Building retargeting audiences to drive full-funnel results. 
 
 Reach your ideal attendees using a combination of organic tools and powerful ads. 
 LinkedIn Live
 
 Stream live video content to event attendees using one of our third-party broadcasting tools.
 
 Event Ads
 
 Promote LinkedIn Events to a defined audience before, during, and after the event with an immersive ad experience. 
 Thought Leader Ads
 
 Amplify the voices of your executives or event speakers  to your target audience, driving credibility and event registrations. 
 
Choose from features designed to maximize your goals. 
 Maximize attendance with no registration
 
 Keep your event ungated to reduce RSVP friction and attract as many attendees as possible. The more attendees your event attracts, the more views and engagement it will see, which helps it get more reach in the feed. 
 Gate your event and collect leads
 
 Attach a registration form to collect the name, contact information, job title, company, and country of people who sign up for your event. Download a list directly from your event page or sync leads directly with your CRM, marketing automation platform, or thousands of other business apps via Zapier. Registration forms are not available for Audio Events. 
 Target your event for free
 
 Use organic post targeting to select the exact audience you want your event to reach on LinkedIn, with options to target by language, location, function, industry, and more. 
 Promote your event with ads
 
 Amplify your LinkedIn event to maximize attendance by boosting an organic event post or using the Event Ad format.  
 
Scale your event's attendance with our organic discovery features. 
 Build an instant audience with
 automatic notifications
 
 We’ll automatically notify all event registrants and a subset of Page followers when your event goes live. 
 Easily share your event
 
 All LinkedIn Events are 100% public, so you can easily invite connections and share the event on and off LinkedIn. If you hosted a LinkedIn Live, you can promote the replay for max distribution. LinkedIn Audio Events are not available for replay at this time. 
 Optimize engagement with
 event analytics
 
 Prove ROI and optimize your next event with advanced analytics, including rich firmographic details on your viewers. 
 
 LinkedIn Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform. 
 
 Consider webinars, fireside chats, panels, interviews or Q&As, where your goal is to drive thought leadership and quality conversations around the content. 
 
 Pair your product launch with a virtual launch event, with a goal of driving buzz for your new technology. 
 
 Ensure that your organization’s major thought leadership events get the professional audience they deserve by extending the keynote or key sessions on LinkedIn. 
 
 Raise targeted awareness of your organization’s employee or student experience with career conversations, campus tours, and recruiting events. 



