Advertising

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First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

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Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

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Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

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Home > Measure results > Measure your marketing impact with imported conversions

Measure your marketing impact with imported conversions

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See the full picture of your ad effectiveness across the customer journey

Understanding your LinkedIn ad campaign’s true value requires tracking all of your conversions, wherever they occur.

 

Now you can connect both your online and offline data to LinkedIn, so you can see how your campaigns influenced conversions such as sales completed over the phone or leads collected in-person at an event. These conversions are connected to LinkedIn from an external source, such as a server, partner platform, or even uploaded with a manual CSV list. These conversions are called imported conversions because they must be imported into LinkedIn.

 

There are several ways to import conversions to LinkedIn.

Manually uploading your conversion data to Campaign Manager

You can manually upload a CSV file of your conversion data directly into Campaign Manager.

 

This route doesn’t require any developer resources, and you have full control of your data and how often you upload it. A daily or weekly upload cadence is highly recommended to ensure your reporting is as accurate as possible.

 

Learn more about manual uploads.

Sending your conversion data continuously through an API

You can stream your data directly to LinkedIn, automatically and continuously, with Conversion API. There are two options:

 

1. Partner integration

 

Choose from a variety of certified LinkedIn Marketing Partners - Google Tag Manager, Zapier, or Dreamdata - to get set up quickly with Conversions API. Working with a partner allows you to seamlessly leverage Conversions API and doesn’t require dedicated developer resources from your team.


We’re also working on expanding integration options with additional platforms like Adobe, Segment, Tealium, Supermetrics, ActionIQ, Lytics, Switch Growth and more. As these additional integrations become available, you can visit the LinkedIn Marketing Partner Directory for the most up to date list.

 

Learn more about LinkedIn Marketing Partners.

 

2.Direct integration

 

Build a direct integration with Conversions API. For companies interested in managing their own direct integration, building to the API requires developer resources and ongoing maintenance.

Learn more about Conversions API.

Follow these 3 steps to get started:

  1. Choose a data sharing method

    • Manual upload: Upload a CSV file to Campaign Manager. We recommend uploading your data on a daily or weekly basis. Learn more about manual uploads.
    • Partner integration: Engage with a partner to seamlessly automate your data sharing in near real-time. Choose from a variety of integration partners - Google Tag Manager, Zapier, or Dreamdata. We’re also working on expanding integration options with additional platforms like Adobe, Segment, Tealium, Supermetrics, ActionIQ, Lytics, Switch Growth and more. Learn more about LinkedIn Marketing Partners.
    • Direct API integration: Work with your developers to build your own Conversions API integration. Learn more about Conversions API.
       
  2. Configure an imported conversion and link it to your campaigns.

    • Create a conversion, and indicate the type of conversion and lookback window.
    • Select which campaigns you want to associate with the conversion.
    • Tip: Linking your conversion to campaigns is required in order to utilize Conversion Tracking for those campaigns.
       
  3. View conversions in Campaign Manager

    • Once LinkedIn attributes events to a campaign, you can see your conversions directly in Campaign Manager at the account, campaign group, campaign, and ad level.
    • Tip: If you choose to manually upload your data, it can take 24-48 hours and sometimes up to 1 week for that data to be available. If you choose to send your data via API, it will be available in near real time

Insight Tag and Conversions API: Better together

For many marketers, using multiple data sharing methods together, like Insight Tag and Conversions API, will provide the most comprehensive and accurate picture of your performance. Sending events via multiple tools helps minimize signal loss and improve efficiency. Learn more about the Insight Tag.

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