How to prepare for your first LinkedIn ad campaign
Launching your first campaign? These four simple steps will set you up for success.
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Measure your marketing impact with imported conversions
See the full picture of your ad effectiveness across the customer journey
Understanding your LinkedIn ad campaign’s true value requires tracking all of your conversions, wherever they occur.
Now you can connect both your online and offline data to LinkedIn, so you can see how your campaigns influenced conversions such as sales completed over the phone or leads collected in-person at an event. These conversions are connected to LinkedIn from an external source, such as a server, partner platform, or even uploaded with a manual CSV list. These conversions are called imported conversions because they must be imported into LinkedIn.
There are several ways to import conversions to LinkedIn.
Manually uploading your conversion data to Campaign Manager
You can manually upload a CSV file of your conversion data directly into Campaign Manager.
This route doesn’t require any developer resources, and you have full control of your data and how often you upload it. A daily or weekly upload cadence is highly recommended to ensure your reporting is as accurate as possible.
Learn more about manual uploads.
Sending your conversion data continuously through an API
You can stream your data directly to LinkedIn, automatically and continuously, with Conversion API. There are two options:
- Partner integration
Choose from a variety of certified LinkedIn Marketing Partners - Google Tag Manager, Zapier, or Dreamdata - to get set up quickly with Conversions API. Working with a partner allows you to seamlessly leverage Conversions API and doesn’t require dedicated developer resources from your team.
We’re also working on expanding integration options with additional platforms like Adobe, Segment, Tealium, Supermetrics, ActionIQ, Lytics, Switch Growth and more. As these additional integrations become available, you can visit the LinkedIn Marketing Partner Directory for the most up to date list.
Learn more about LinkedIn Marketing Partners.
- Direct integration
Build a direct integration with Conversions API. For companies interested in managing their own direct integration, building to the API requires developer resources and ongoing maintenance.
Learn more about Conversions API.
Follow these 3 steps to get started:
- Choose a data sharing method
- Manual upload: Upload a CSV file to Campaign Manager. We recommend uploading your data on a daily or weekly basis. Learn more about manual uploads.
- Partner integration: Engage with a partner to seamlessly automate your data sharing in near real-time. Choose from a variety of integration partners - Google Tag Manager, Zapier, or Dreamdata. We’re also working on expanding integration options with additional platforms like Adobe, Segment, Tealium, Supermetrics, ActionIQ, Lytics, Switch Growth and more. Learn more about LinkedIn Marketing Partners.
- Direct API integration: Work with your developers to build your own Conversions API integration. Learn more about Conversions API.
- Configure an imported conversion and link it to your campaigns.
- Create a conversion, and indicate the type of conversion and lookback window.
- Select which campaigns you want to associate with the conversion.
- Tip: Linking your conversion to campaigns is required in order to utilize Conversion Tracking for those campaigns.
- View conversions in Campaign Manager
- Once LinkedIn attributes events to a campaign, you can see your conversions directly in Campaign Manager at the account, campaign group, campaign, and ad level.
- Tip: If you choose to manually upload your data, it can take 24-48 hours and sometimes up to 1 week for that data to be available. If you choose to send your data via API, it will be available in near real time.
Insight Tag and Conversions API: Better together
For many marketers, using multiple data sharing methods together, like Insight Tag and Conversions API, will provide the most comprehensive and accurate picture of your performance. Sending events via multiple tools helps minimize signal loss and improve efficiency. Learn more about the Insight Tag.