Balancing the Editorial Calendar
with Real-time Market Perspectives

A guide to content marketing for the financial services industry

Financial brands who incorporate real-time market perspectives into their content marketing strategy give good reason for people to click the “Follow” button. However, content marketing experts caution against jumping into a real-time strategy without sufficient preparation.

Successful finance marketers are able to strike a healthy balance between real-time market perspectives and planned content. Find out practical tips on how they do it in LinkedIn’s latest edition of our Sophisticated Finance Marketer eBook Series.

We interviewed content marketing experts from companies like Citi, Zurich, DigitasLBi, and Hearsay Social, and distilled their knowledge and experience into an easy-to-use guide for finance marketers.

Download our content marketing eBook and learn how to:

  • Rethink your editorial calendar to become an agile publishing desk
  • Offer the right content at the right moment
  • Clear the legal challenges that come with real-time marketing
  • Remain authentic rather than opportunistic

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