Connect ads to conversions, including those who just view your ad
See how your ads led to valuable actions on your website, including content downloads, sign-ups, purchases, and more. And extra: you can track conversions from people who viewed your ad, not just who clicked.
Get more out of your campaigns with automated tools
Get more conversions without lifting a finger. How? Use automated bidding where Campaign Manager will set the bid for you to reach more members who will convert.
Get insights on what to do next with easy-to-use analytics
What kinds of people are converting on your ads? Get access to demographic data on audiences that are converting—their job titles, companies, industries—and use this intelligence to improve your campaign’s targeting and content.
Here’s what some customers have been saying:
“While LinkedIn has a longer buying time than other platforms, it is by far the best way to reach the more qualified buyer. With its B2B targeting capabilities, conversion tracking tool, and insightful account management team, LinkedIn acts more like an extension of our team.”
• 17% conversion rate • $52 CPL (beating all past YoY benchmarks) • Significant CTR increase
“We often found that some of our more creative Sponsored Content executions – those using illustrated images, for example – drove leads at a higher rate. We were then able to switch more budget to those executions and drive down our cost per lead (CPL).”
• Click-through rate of 0.75% beating campaign objectives • Engagement rate of over 1% • All CPL targets achieved, with a cost less than half that of search
Head of Digital Strategy EMEA Cornerstone OnDemand
Installing the tag on your site takes just a few minutes, and you only need to do it once. Good news: you can also use a tag manager to install the tag along with other partners you use.