Connect ads to conversions, including those who just view your ad
See how your ads led to valuable actions on your website, including content downloads, sign-ups, purchases, and more. Plus, you can track conversions from people who viewed your ad, not just those who clicked.
Get more out of your campaigns with automated tools
Get more conversions without lifting a finger by using automated bidding where Campaign Manager will set the bid for you to reach more members.
Get insights on what to do next with easy-to-use analytics
Get access to demographic data on audiences that are converting — including their job titles, companies, industries — and use this intelligence to improve your campaign’s targeting and content.
Here’s what some customers have been saying:
“While LinkedIn has a longer buying time than other platforms, it is by far the best way to reach the more qualified buyer. With its B2B targeting capabilities, conversion tracking tool, and insightful account management team, LinkedIn acts more like an extension of our team.”
• 17% conversion rate • $52 CPL (beating all past YoY benchmarks) • Significant CTR increase
“We often found that some of our more creative Sponsored Content executions – those using illustrated images, for example – drove leads at a higher rate. We were then able to switch more budget to those executions and drive down our cost per lead (CPL).”
• Click-through rate of 0.75% beating campaign objectives • Engagement rate of over 1% • All CPL targets achieved, with a cost less than half that of search
Head of Digital Strategy EMEA Cornerstone OnDemand
Tell us what you want to track
Create a conversion tracking action: a rule that tells LinkedIn what you want to count as a conversion, like when someone fills out a form on your website.