Conversion Tracking
Measure the true impact of your LinkedIn ads, so you can optimize them to be even better.
Connect ads to conversions, including those who just view your ad
See how your ads led to valuable actions on your website, including content downloads, sign-ups, purchases, and more. And extra: you can track conversions from people who viewed your ad, not just who clicked.
Get more out of your campaigns with automated tools
Get more conversions without lifting a finger. How? Use automated bidding where Campaign Manager will set the bid for you to reach more members who will convert.
Get insights on what to do next with easy-to-use analytics
What kinds of people are converting on your ads? Get access to demographic data on audiences that are converting—their job titles, companies, industries—and use this intelligence to improve your campaign’s targeting and content.
Here’s what some customers have been saying:
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“While LinkedIn has a longer buying time than other platforms, it is by far the best way to reach the more qualified buyer. With its B2B targeting capabilities, conversion tracking tool, and insightful account management team, LinkedIn acts more like an extension of our team.”
Results
• 17% conversion rate
• $52 CPL (beating all past YoY benchmarks)
• Significant CTR increase
Sean BrennanPaid Social Campaign Manager at Just Media
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“We often found that some of our more creative Sponsored Content executions – those using illustrated images, for example – drove leads at a higher rate. We were then able to switch more budget to those executions and drive down our cost per lead (CPL).”
Results
• Click-through rate of 0.75% beating campaign objectives
• Engagement rate of over 1%
• All CPL targets achieved, with a cost less than half that of search
Bhanu ChawlaHead of Digital Strategy
EMEA Cornerstone OnDemand
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“LinkedIn conversion tracking is the key metric I use when thinking about how to optimize our campaigns—and it clearly shows our LinkedIn campaign performance is almost too good to be true.”
Results
• Sponsored Content campaigns are achieving conversion rates 2x average LinkedIn conversion rates
• Target benchmarks for CTR achieved since conversion tracking implementation
Rick SalmonPPC Manager at ConnectWise
How to get started in 3 steps
Add the LinkedIn Insight Tag to your website
The LinkedIn Insight Tag is a lightweight piece of javascript code that makes conversion tracking work. It’s free, and it’s the same tag used for other useful LinkedIn tools, like Website Demographics & Website Retargeting!
Installing the tag on your site takes just a few minutes, and you only need to do it once. Good news: you can also use a tag manager to install the tag along with other partners you use.
Learn about the Insight Tag.
Tell us what you want to track
Create a conversion action: a rule that tells LinkedIn what you want to count as a conversion, like when someone fills out a form on your website.
Learn about setting up conversion tracking.
Add your conversion action to your campaign
Once you add an action, you can start recording conversions from that campaign.
You can add as many actions as you like to each campaign.
Ready to measure conversions from your campaigns?