Conversion Tracking | LinkedIn Marketing Solutions

Here’s what some customers have been saying:

“While LinkedIn has a longer buying time than other platforms, it is by far the best way to reach the more qualified buyer. With its B2B targeting capabilities, conversion tracking tool, and insightful account management team, LinkedIn acts more like an extension of our team.”

Results

• 17% conversion rate
• $52 CPL (beating all past YoY benchmarks)
• Significant CTR increase

Sean Brennan

Paid Social Campaign Manager at Just Media

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“We often found that some of our more creative Sponsored Content executions – those using illustrated images, for example – drove leads at a higher rate. We were then able to switch more budget to those executions and drive down our cost per lead (CPL).”

Results

• Click-through rate of 0.75% beating campaign objectives
• Engagement rate of over 1%
• All CPL targets achieved, with a cost less than half that of search

Bhanu Chawla

Head of Digital Strategy
EMEA Cornerstone OnDemand

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“LinkedIn conversion tracking is the key metric I use when thinking about how to optimize our campaigns—and it clearly shows our LinkedIn campaign performance is almost too good to be true.”

Results

• Sponsored Content campaigns are achieving conversion rates 2x more than average with LinkedIn Pixel
• Target benchmarks for CTR achieved since tracking conversions

Rick Salmon

PPC Manager at ConnectWise

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