LinkedIn Campaign Manager

Create, manage and optimize your ad campaigns

What is LinkedIn Campaign Manager?

LinkedIn Campaign Manager is your central hub for creating, managing and optimizing your LinkedIn ad campaigns. It’s also your tool for reporting and gathering insights on how your campaigns are tracking to your business goals.

Set up your first campaign

To get started you’ll need access to Campaign Manager. If you don’t have a Campaign Manager account, it only takes a moment to create one.

Step 1

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1. Choose your objective:

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

Read our objective-based advertising guide

2. Select your targeting criteria

Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.

Read our targeting playbook

3. Choose your LinkedIn ad format

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.

Read our guide to ad formats

4. Select your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.

Read our guide to bidding types

5. Measure and optimize your campaign

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.

Learn more about how to analyze your campaign