Course overview

Learn why content marketing plays such a big role on LinkedIn and how to create a successful plan with proven best practices.

Why does content marketing matter

Learn how the B2B journey has changed and what brands must think about to reach customers today.

Successful content marketing programs

Understand why LinkedIn is an ideal platform for marketers to launch content marketing campaigns.

Overview of distributing content on LinkedIn

Learn the three key phases of content marketing on LinkedIn, which will help you create a systematic approach for aligning content around the buyer's mindset.

How to distribute content on LinkedIn

Discover the seven ways that content can be distributed on LinkedIn and learn about organic and paid media tactics, including activating your network.

Best practices for content marketing on LinkedIn

Learn the importance of "what you say" and "how you say it" with examples from our best practices.