Create a LinkedIn Page
Your place in the world’s professional community
New! We’ve introduced new targeting features. Learn more
Reach the people who matter most to your business
An audience that means business
With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities. Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more.
Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016
Real professional data,for real results
LinkedIn data is differentiated because members have professional incentives to keep their profiles accurate and up-to-date. Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more.
Customized targeting with Matched Audiences
Nurture interested prospects, leads, and contacts by using your data in three ways:
• Re-engage your website visitors with Website Retargeting • Upload or integrate email lists with Contact Targeting
• Run account-based marketing with Account Targeting
members on LinkedIn
Professional targeting that’s precise and powerful
Target by traits like job title, company name, industry, and more.
Interests & Identity
Company name Company size Industry Followers Connections
Job title Job function Job seniority Years of experience
Schools Degrees Fields of study
Skills Groups Age Gender Location
Expand your reach with LinkedIn Audience Network
LinkedIn Audience Network helps you reach your target audience with Sponsored Content on a premium network of publishers beyond the LinkedIn newsfeed. Stay top of mind, deliver your budget, and advertise in brand-safe environments. Learn more about LinkedIn’s commitment to brand safety.
Sign in to CampaignManager
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Create and preview your ad
Choose from Sponsored Content, Text Ads, or Sponsored InMail.
Build your targetaudience
Select and save targeting options for your ads.
Enable Audience Expansion to target similar groups.