Two individuals sitting on a couch and looking at a laptop together.

Professionals worldwide gather on LinkedIn to stay connected and informed, advance their careers and work smarter.

Illustration of two individuals at a table with a statistic of 1 Bililon+ on the side.

1 Billion+ LinkedIn members worldwide

Illustration of two individuals shaking hands with a statistic of 65+ million on the side.

65+ million business decision makers are on LinkedIn

Illustration of an individual at a table with a statistic of 57+ million on the side.

57+ million companies have a page on LinkedIn

Illustration of the globe with a statistic of 200 countries on the side.

200 countries and territories

Infographic indicating that 4 of 5 members drive business decision.

4 of 5 members drive business decisions

Infographic indicated that more than 75% of members are outside the US.

+75% of LinkedIn members are outside the US


Marketers can tap into our powerful audience demographics data

  • Precisely target professional audiences through demographic marketing

  • Zero in on intent, behavior, engagement, interests and more

  • Reach the LinkedIn audience involved in the buying decision

Icon of a double quotation mark.

Our advertising platform empowers you to deliver against any and all marketing objectives: brand awareness, engagement, lead generation and conversions.

#1

LinkedIn was rated the #1 platform for B2B lead generation.

2-3x

Brands see a 2–3x lift in brand attributes when advertising on LinkedIn.

33%

Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn.

40%

40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.

2x

Marketers see up to 2x higher conversion rates on LinkedIn.

6x

Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert.

Three individuals looking at a laptop together.

Frequently asked questions

What is a LinkedIn lookalike audience?

The lookalike audience feature allows you to target people or companies with similar characteristics to your matched audience segment. Using your data as a source, LinkedIn member profile data and company attributes are used to determine similarity to expand your audiences, which means your lookalike audience size can be up to 15 times larger than your original audience size, and the original Matched Audience is not included.

What is the LinkedIn Audience Network

The LinkedIn Audience Network is a feature that allows you to extend the reach of your single image, carousel and video ads by delivering beyond the LinkedIn feed to members on third-party apps and sites.

What is the ideal audience size?

The minimum audience size required to run an advertising campaign is 300 members; however, to have the optimal scale for your campaign, aim for an audience size of 50,000 or more for single image and text ads and over 15,000 for message ads.

Can you add or exclude audiences on LinkedIn?

LinkedIn’s targeting allows you to customize your audience using LinkedIn’s demographic/firmographic data and your data such as matched audiences. The ‘AND-OR’ feature helps you further refine your targeting criteria by using either ‘Narrow’ or ‘Exclude’ audiences. For example, you can target the job title of Software Engineer OR the Software Engineer skill AND have 5+ years of experience AND exclude the job title of Design Engineer.