Professionals worldwide gather on LinkedIn to stay connected and informed, advance their careers and work smarter.
1 Billion+ LinkedIn members worldwide
65+ million business decision makers are on LinkedIn
57+ million companies have a page on LinkedIn
200 countries and territories
4 of 5 members drive business decisions
+75% of LinkedIn members are outside the US
Marketers can tap into our powerful audience demographics data
- Precisely target professional audiences through demographic marketing
- Zero in on intent, behavior, engagement, interests and more
- Reach the LinkedIn audience involved in the buying decision
Our advertising platform empowers you to deliver against any and all marketing objectives: brand awareness, engagement, lead generation and conversions.
LinkedIn was rated the #1 platform for B2B lead generation.
Brands see a 2–3x lift in brand attributes when advertising on LinkedIn.
Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn.
40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
Marketers see up to 2x higher conversion rates on LinkedIn.
Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert.
Frequently asked questions
What is a LinkedIn lookalike audience?
The lookalike audience feature allows you to target people or companies with similar characteristics to your matched audience segment. Using your data as a source, LinkedIn member profile data and company attributes are used to determine similarity to expand your audiences, which means your lookalike audience size can be up to 15 times larger than your original audience size, and the original Matched Audience is not included.
What is the ideal audience size?
The minimum audience size required to run an advertising campaign is 300 members; however, to have the optimal scale for your campaign, aim for an audience size of 50,000 or more for single image and text ads and over 15,000 for message ads.
Can you add or exclude audiences on LinkedIn?
LinkedIn’s targeting allows you to customize your audience using LinkedIn’s demographic/firmographic data and your data such as matched audiences. The ‘AND-OR’ feature helps you further refine your targeting criteria by using either ‘Narrow’ or ‘Exclude’ audiences. For example, you can target the job title of Software Engineer OR the Software Engineer skill AND have 5+ years of experience AND exclude the job title of Design Engineer.