Up and running with LinkedIn Sponsored Content
Learn how to create new campaigns, target your message, set your budget, and run reports.
Getting Started
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Sponsored InMail Onboarding Guide
Get step-by-step instructions for launching your first Sponsored InMail campaign.
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Getting Started with Sponsored InMail
Ten best practice tips for Sponsored InMail.
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LinkedIn Text Ads Playbook
Discover the basics of launching a Text Ads campaign on LinkedIn.
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Getting Started with LinkedIn Text Ads
Two-minute video walks you through the steps for creating a Text Ad on LinkedIn.
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How to Get Started with Advertising on LinkedIn
Features live demo and guided walkthrough of Campaign Manager tool.
Examples and Best Practices
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15 Tips for Compelling Company Updates on LinkedIn
Understand the key elements that comprise a winning post.
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Gallery of Great LinkedIn Sponsored Content
See innovative ways top-performing brands have leveraged Sponsored Content to drive record results.
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The Sophisticated Marketer’s Guide - Sponsored Content
Get actionable tips from B2B’s best content marketers in this comprehensive 42-page guide.
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Sponsored InMail Best Practices & Gallery of Examples
Learn how to use Sponsored InMail to promote events, webinars, downloads and more.
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LinkedIn Text Ads Best Practices
Ten best practice tips for Text Ads.
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The Tactical Guide to Content Marketing on LInkedIn
A step-by-step plan for driving brand awareness and revenue with content.
Understanding Targeting
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LinkedIn Marketing Solutions Targeting Playbook
Explore targeting basics, member personas, and the power of account-based marketing.
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Demystifying Targeting
Find out which LinkedIn channels and targeting criteria can help you realize your goals.
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The Insider's Guide to Targeting
Explore persona targeting, bid strategies, account-based marketing tactics, and more.
Reporting and Optimization
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Advanced Strategies for Leveraging LinkedIn like a Pro
Learn how to organize, manage, track, and optimize your campaigns to achieve maximum results.
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Text Ads Optimization Guide
Discover how to optimize your performance and attract more of the right customers.
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Laser Focus
Learn how to improve your Sponsored Content campaigns and boost ROI.
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The Sophisticated Marketer’s Crash Course
Discover how to transform raw data into good decisions for your business. Includes special section on conversion tracking!
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Introducing Conversion Tracking
Top tips to measure your ROI and optimize your LinkedIn Ads
Help Center and FAQs