LinkedIn audiences have 2x the buying power of the average web audience
Marketing Partners amplify your audience insights and engagement
Reasons to use a Marketing Partner
Select an audience capability below to learn more:
Account & Customer Targeting
Build lists of accounts & ideal customer profiles for your Account Based Marketing strategies.
Retargeting
Retarget user interactions off of LinkedIn, including web visits and content & event engagements
Dynamic targeting
Sync your lists once and never have to manually update them again
Intent Targeting
Use buying signals from other platforms and channels to create audiences in Campaign Manager.
Find the right Marketing Partner for you
Discover trusted solutions to help you create targeting segments that are unique to your business needs
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6Sense
6sense, the leading Account Engagement Platform, empowers sales and marketing teams to identify anonymous buying behavior, prioritize accounts that are in-market to buy, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns to close more opportunities.
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LiveRamp
Our LinkedIn integration enables marketers to deliver segmented audiences to LinkedIn's Campaign Manager based on their offline customer data (like CRM records) for the purpose of reaching and engaging those audiences.
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Hubspot
With HubSpot and LinkedIn, it has never been easier to target your customers with highly relevant ads and report on the true ROI of your campaigns.
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"We can now do cross-channel LinkedIn retargeting to our ICP and put it on autopilot which reduced tons of time. We also optimize cost by continuously excluding and including accounts in audiences. LinkedIn and Albacross is a match made in heaven!"
Frederic Linjfärd
Director of Growth Marketing at Planday -
"RollWorks Audience Syncing for LinkedIn allows us to take our targeting to the next-level. In a short period of time, we’ve already seen the difference intent data can make in campaign performance. We are excited to harness its power across multiple platforms to create a seamless digital user experience."
Abbey Wells
Paid Media Manager, Quantum Health -
"We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work. With Metadata - we're smarter as a demand gen team than we've ever been."
Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot
Resources
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Your Guide to LinkedIn’s Targeting Capabilities
Our latest guide to LinkedIn targeting is a step-by-step manual (with screenshots!) that can help you learn: What targeting criteria are available on LinkedIn and how to use them effectively, step-by-step examples of how to combine multiple targeting criteria together to reach your target audience, and much more.
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3 Keys to Successful Intent-Based Marketing on LinkedIn
We’ll walk you through what intent-based marketing is and how LinkedIn partners can help you deliver your marketing content to interested buyers, shorten the sales cycle, and reduce churn.
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Boost the Success of Account Based Marketing on LinkedIn
This article will help you understand the power of ABM, overcome roadblocks to adoption, and identify partner tools to enhance your ABM efforts on LinkedIn.
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Terminus + InMoment Case Study
By working with ABM data experts like Terminus to optimize efforts in LinkedIn Campaign Manager across all ad types, InMoment is on an accelerated path to success.