Opening
Setting the Stage: How the economy is shaping marketing
Lead by LinkedIn's Head of Economic Graph Data Science
Building an ABM Strategy: Frameworks, Alignment, and Goal Setting
APAC: featuring Snowlake & ThoughtWorks
EMEA: featuring Optimove VP of Marketing, Rony Vexelman
NAMER: featuring Bombora CMO, Jeff Marcoux
Establishing a Data-Driven Content Strategy for Today's Buyer
Presentations by Vidmob & TrustRadius
Measuring and Communicating ABM's Influence
With marketing leaders from IBM & Workday
Product Snacks
Bringing it All Together: ABM Winning Plays
APAC: featuring DeltaX, Factors.AI, G2, & Hubspot
EMEA: featuring Bombora, Demandbase, G2, & Oracle
NAMER: featuring Demandbase, G2, Oracle, & RollWorks
