You can start advertising on LinkedIn using self-service advertising tools, programmatic buying, or dedicated account team support.
Campaign Manager is a self-service advertising platform where you can deliver highly relevant, targeted messages to unique audiences through:
The platform lets you set up ad accounts and control your total advertising costs by setting a campaign start and end date and maximum daily budget. You can spend as little or as much as you would like, depending on the allocated budget that you set.
To get started, sign in to Campaign Manager. All you need is a LinkedIn account and a credit card.
You can programmatically purchase LinkedIn Display Ads through your preferred programmatic buying platform. To get started, talk to your media buying team at your current programmatic buying provider.
These targeting options are available on all Marketing Solutions products:
- Location (required)
- Company Name (current employer listed on member's profile)
- Company Industry
- Company Size
- Job Title
- Job Function
- Job Seniority
- Member Skills
- Member Schools
- Fields of Study
- Member Groups - up to 100 active groups
- Member Gender
- Member Age
A maximum of 100 selections are permitted per targeting option. To expand the reach of your campaign, enable Audience Expansion.
Account Targeting (which is only available through a LinkedIn account team) lets advertisers run account-based marketing campaigns to specific lists of up to 30,000 companies on LinkedIn.
For managed campaigns sold through a Marketing Solutions representative, ads are priced using pay-per-click (CPC) or pay-per-1,000 impressions (CPM).
- Advertisers can choose the pricing methodology that best aligns with their campaign goals.
LinkedIn's self-service advertising platform (Campaign Manager) allows you to set your own budget for campaigns.
You control your campaign's cost in two ways:
- Setting budgets (the maximum total amount you want to spend per day).
- Setting bids (the maximum amount you want to pay for each click or every 1,000 impressions). There are two bidding options:
- Pay-per-click (CPC): You specify the maximum amount you're willing to pay per click (example: $3.00 per click) and set a daily budget to identify the most that you're willing to spend each day.
- Pay-per-1,000 impressions (CPM): You specify a set cost for each 1,000 times your ad is shown, no matter how many clicks you receive. This is a good option if you care more about the number of times your ad is shown than the number of clicks.
With both options, Campaign Manager shows you a suggested bid range which represents an estimate of the current competing bids by other advertisers who are targeting the same audience.
In general, the higher you bid in this range, the more likely you are to receive clicks and impressions.
Note: Since you're competing with other advertisers for clicks and impressions, there isn't a set cost for an ad campaign. It's auction-based and not guaranteed inventory.