Course overview

This series will go over all the information you need to create campaigns and start advertising on LinkedIn.

Getting started with advertising on LinkedIn

Identify your marketing goals and understand how LinkedIn solutions can help you meet them.

Creating LinkedIn campaigns

Step-by-step guide to create campaigns on LinkedIn Campaign Manager.

Sponsored Content and Sponsored InMail campaigns

How to create Sponsored Content and Sponsored InMail campaigns.

Conversion tracking setup

Enable conversion tracking to easily measure and optimize your campaigns.

Targeting, bidding and budgeting

How to use Campaign Manager to manage your targeting, bidding and budgeting options.

Measuring performance

How to take full advantage of Campaign Manager reports and insights.