Native advertising in the LinkedIn Feed

Sponsored Updates deliver native advertising in the LinkedIn feed of your professional target audience, across desktop, smartphone and tablet. 

Raise awareness and build relationships

The LinkedIn Feed is where professionals turn for the ideas and insights to help them perform. Your native advertising captures the attention of a highly engaged audience in a trusted environment. 

Drive leads with the right content at the right time

Through LinkedIn data, you can target the right content at the right professionals, maximising efficiency and tailoring your messages for greater relevance. 

Sponsored Updates features

  • Get your native advertising to more people and attract new followers
  • Reach just the right audience with our comprehensive targeting options
  • Get your message out on every device: desktop, tablet, and phone
  • Set your own budget and choose from cost per click or cost per impression options
  • Use Direct Sponsored Content to test your messaging

Company Pages: Your content hub

Use Sponsored Updates to boost engagement on your Company Page.

  • Raise brand awareness, promote career opportunities, and educate potential customers.
  • Share your most important content, from thought leadership to information about your products and services.
  • Develop a robust follower community and build relationships with your audience.

Our native advertising success stories

Read more stories 

  • One of the world’s largest commercial banks engages key business audiences with expert content.

  • HubSpot uses Sponsored Updates to drive high-quality leads by promoting their best content and offers.

Native advertising resources

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