Raise awareness about your brand

Get the word out about your brand across all platforms and use comprehensive targeting options to reach exactly the audience you choose.

Build relationships

Whether you’re sharing your company’s content or an upcoming conference, spark meaningful conversations with the right prospects.

Drive leads

With content marketing in the world’s professional feed, you capture the attention of highly engaged people – and drive qualified traffic right to you.

Sponsored Updates features

  • Get your company’s updates to more people and attract new followers.
  • Reach just the right audience with our comprehensive targeting options.
  • Get your message out on every device: desktop, tablet, and phone.
  • Set your own budget and choose from cost per click or cost per impression options.
  • Use Direct Sponsored Content to easily test your messaging.

Company Pages: Your content hub

Use Sponsored Updates to boost engagement on your Company Page.

  • Raise brand awareness, promote career opportunities, and educate potential customers.
  • Share your most important content, from thought leadership to information about your products and services.
  • Develop a robust follower community and build relationships with your audience.

Success stories about Sponsored Updates

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  • One of the world’s largest commercial banks engages key business audiences with expert content.

  • HubSpot uses Sponsored Updates to drive high-quality leads by promoting their best content and offers.

Content marketing and brand building resources

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