Success with Conversions API (CAPI)
With CAPI, you can choose between direct API integration and partner integration, offering flexibility for your specific needs. Even if you have hesitations about installing the Insight Tag due to privacy concerns, CAPI provides a privacy-compliant and future-proof solution. It's ideal for businesses with complex tech stacks, existing Insight Tag users, or those looking for more data-sharing control and flexibility in the face of upcoming privacy changes.