How Dubai-based Careem attracts top Silicon Valley engineers.
Fast-growing Careem had no trouble attracting job applicants, just not always the right kind. Wanting to focus on quality over quantity, Head of Talent Acquisition Nicki Hague saw employer branding as fundamental to successful recruitment. With the help of a LinkedIn Career Page and Recruiter, Hague and her team were able to put brand at the core of their recruitment strategy.
Finding the best people globally
While fast-growing Careem was attracting droves of job applicants, the lack of clarity on what skills were needed—and virtually no tools to help locate qualified people—left Hague and the rest of the acquisition team drowning in low-quality applications. To keep up with the growth of the business, Hague knew the team needed to create a brand profile that would attract top people globally, and then adopt an acquisition strategy across systems, processes, and people.
Showcasing a unique company
Careem launched a LinkedIn Career Page that showcases company culture, articulates values, and conveys the energy of the work environment. Highlighting Careem’s employer brand, the Career Page has helped attract top, in-demand product and engineering specialists, while improving conversion rates. Hague and the team push out relevant content via InMail—such as blog posts on company projects—that helps engage passive candidates open to new opportunities. With 300 applicants, on average, for every job post, LinkedIn Recruiter helps the team filter for skills to home in on the right people, faster.
Main product used:
More LinkedIn followers
Within months of launching a content marketing strategy, Careem saw a 5x increase in Linkedin followers.
Global brand reach
LinkedIn allows the team to easily communicate its employer brand with candidates across the globe.
Time and money savings
With 300 applications submitted for every role, filters in LinkedIn Recruiter help the team screen applicants faster.
"If I had to describe LinkedIn in one word, it would be ‘essential.’”
Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery, and mass transportation. Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in more than 120 cities across 15 countries and has created more than one million job opportunities in the region.
No. OF EMPLOYEES:
Dubai, United Arab Emirates
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