Disrupting recruitment at
Created by the merger of two large, established law firms, Gowling WLG needed to refine its recruitment and talent management processes to match its new scale and scope. Head of Resourcing Jo Franklin and Resourcing Specialist Chris Lake knew that crafting a new talent strategy in a sector where firms relied heavily on recruitment agencies and traditional approaches would be challenging. The team leveraged LinkedIn to build its employer brand and successfully ramped an in-house recruitment strategy with LinkedIn Recruiter.
Decrease in cost per hire
Reduction in time-to-hire
Retention of employees sourced via LinkedIn
Building a unique brand
Competing with the world’s top legal brands for talent, Gowling WLG needed a new, distinct brand identity that combined the strengths of the founding firms. To build its employer brand, the team wanted to craft a strategy sharing content that focused on employees and the work culture. They also wanted to reduce the firm’s reliance on recruitment agencies—typical of the legal sector—and bring recruiting in house.
Developing a people-focused content strategy
After creating a branding campaign focused on employees, the team worked to ramp the firm’s footprint—and its employer brand—on LinkedIn. Their LinkedIn Career Page conveyed the brand proposition and served as a content hub to attract and inspire candidates. Internal LinkedIn training sessions focused on the successes that employees had engaging candidates and prospects by sharing content. The firm brought recruiting in house with LinkedIn Recruiter, using keywords to map talent markets and then leveraging InMail to reach out to candidates.
Main product used:
Within 12 months, Gowling WLG reduced cost per hire by 41%.
Reduction in time-to-hire
In-house recruitment with LinkedIn Recruiter reduced time-to-hire by 30%.
High new-hire retention
The retention rate of candidates sourced through LinkedIn is 100%.
“With LinkedIn, we map talent markets using keywords, work with the business to identify prospects who could add value, and use InMail to reach out to them. We find that LinkedIn is a great way to approach people more softly and determine whether they are interested before picking up the phone and having a conversation.”
ABOUT GOWLING WLG
Gowling WLG is an international law firm created by the combination of Gowlings, a leading Canadian law firm, and Wragge Lawrence Graham & Co (WLG), a leading UK-based international law firm. With more than 1,400 legal professionals in 18 cities worldwide, Gowling WLG provides clients with in-depth expertise in key global sectors and a suite of legal services at home and abroad.
No. OF EMPLOYEES:
Canada and United Kingdom