Indiana's State Government is the third largest employer in the state, employing roughly 40,000 people across one hundred different government agencies. The State’s Personnel Department, responsible for sourcing candidates, relied on a legacy recruitment system which was highly manual and cumbersome for recruiters, hiring managers and candidates alike. Indiana’s Government also lacked an employer brand or any means for alerting candidates to opportunities to work for the Government.
In the absence of a strong employer brand and the necessary tool to commincate with candidates, Indiana's average time-to-hire was 74 days with minimal applicants.
LinkedIn helps Indiana increase candidate awareness and leads
Indiana turned to LinkedIn to change the State’s sourcing process. The team of thirteen was equipped with LinkedIn Recruiter to proactively reach out to passive talent. The State also developed a Career Page which is frequently updated with news on the various government agencies. Indiana also utilizes LinkedIn jobs to strategically target desired candidates and maximize exposure of their latest opportunities across LinkedIn’s network.
Over the past year, the State’s LinkedIn Career Page following has more than tripled (from 13,000 to 36,000 followers.
Proactively tapping new talent pools
Over 72% of Indiana's hires were passive candidates recruiters proactively reached out to using LinkedIn Recruiter. In fact, 82% of their applicants had never considered a position with the State previously.
Indiana was able to reduce their time-to-hire by 35%, from 74 days to 48 days.
“It was like Christmas morning when my team finally had access to LinkedIn’s products. We were finally able to proactively source people and make informed, data-driven decisions.”
Director of Talent Acquisition State of Government of Indiana
The State of Indiana has enterprise-wide values that define who they are as an employer. They value work-life balance, public service, professional growth, diversity and well-being. Through an aggressive wellness incentive program, onsite fitness activities, wellness fairs, the Statehouse Market and other coordinated activities, the State of Indiana is leading the charge to provide a holistic wellness culture.
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