increase in targeted job clicks since going live with the new Career Pages

of all hires impacted by Swrve’s Career Page

monthly increase in Company Page and Career Page views

“The Career Pages give us many different sections to share our employees’ voice.”

Suzanne McVey

Head of Global Demand Generation
Swrve

With a highly specialized service offering, Swrve faced significant recruitment challenges when filling sales roles. Finding the right blend of sales skills and technical knowledge within their space was proving to be exceptionally difficult. Competition for candidates was also extremely high, especially in New York, London, and San Francisco, where the demand for relevant sales tech talent outweighs supply.

Despite offering a great range of benefits, Swrve needed a way to turn their small company culture into a real asset in order to find and attract the right people. They also needed to be effective with limited resources. The challenge fell to HR and Marketing, who share Swrve’s employer-brand lead duties.

The Solution

As a smaller, tight-knit company, Swrve used LinkedIn Career Pages to reflect their family-oriented values and differentiate themselves from the larger players in the market. By turning the company’s size into its strength, they improved their appeal to people who prefer working in a smaller business setting where they have the opportunity to make greater impact.

Swrve showcased their social culture by encouraging employees across the globe to contribute photos and videos. LinkedIn has given Swrve the ability to truly compete with the big tech companies, appealing to candidates on a much more personal level.

With the Next Generation LinkedIn Career Pages, Swrve was able to accomplish this quickly. Swrve’s employer brand representatives were particularly passionate about driving hires and showcasing their offerings for employees. Within a few days, the HR brand team was able to set-up the page, draft the content, and post it to the site. Even as an individual owner, the enhanced functionality meant that ongoing updates were easy for Swrve to manage.

The Results

As a small business, Swrve was able to drive big results with limited resources. The simple and clean interface allowed contributors to quickly and easily share content. Most importantly, LinkedIn Career Pages successfully illustrated Swrve’s company offering and effectively delivered their message to sales and technology professionals. Their strategy and content led to improved brand affinity in the sector and achieved increased recognition from their target audience.

40% of all hires last year were impacted by Swrve’s Career Pages.
Since launching the Next Generation LinkedIn Career Pages last summer, Swrve have seen a 54% increase in page views per person (a total of 3.1k views) and a 254% increase in the number of job clicks.
The monthly increase in Company Page and Career Page views is 35%.
Swrve’s number of followers grew by more than 500 over 90 days – to 8,617.

Swrve

How a small business played to its strengths to attract top talent by showcasing the big impact of their employees