In-house recruiting produces results at Powell.
A global engineering business that manufactures and delivers products across a wide range of sectors, Powell needed to recruit people with very specific skill sets for positions across the globe. To do so, the small internal recruiting team leaned heavily on outside staffing agencies, which was costly. LinkedIn helped the team bring recruiting fully in house so they could engage directly with the right candidates and reduce costs.
A costly recruitment process
Powell regularly partnered with staffing agencies to help its stretched-thin recruiting team identify and recruit the diverse talent they needed. While this process was efficient, it wasn’t cost effective and Powell needed to make a change. Data indicated that candidates sourced directly by the recruiting team were staying longer, confirming their need for a different approach.
Moving recruitment fully in house
Powell’s recruitment team knew that to attract and retain the best talent, candidates needed to better understand the company culture. After previously experiencing success with Sponsored Content, the company launched its LinkedIn Career Page to help build Powell’s employer brand and access talent with a wider skill set, and help reduce churn of new hires.
Main product used:
Higher engagement with
Click-through rate on job postings rose 233%.
Sponsored Content drove more traffic from qualified candidates to Powell’s Career Page.
Messaging delivered at scale
LinkedIn Career Pages are shared across all locations, delivering one central, consistent message, cutting down on duplication of effort.
“Having the ability to put special stories on our LinkedIn Career Pages is really exciting. We can better share who we are, what we do.”
As a global manufacturer, Powell utilizes its Core Values: Customer First, Respect for our Employees, Continuous Improvement, and “Can-Do” Attitude to solve our customers’ toughest problems. Powell believes in being a partner to its customers by providing innovative engineered electrical power solutions and services. Offerings include: low- and medium-voltage electrical distribution packages, electrical and valve servicing, and a wide number of automation systems to increase the overall safety of systems.
Electrical & Electronic Manufacturing
No. OF EMPLOYEES: